Lawrence Yeung bought his first fighting stick in 1992 for the summer release of Super Nintendo’s Street Fighter II. This year he won a Best of CES (Consumer Electronics Show) 2009 award in the Best Gaming Accessory category for the official Street Fighter IV Tournament Fight Stick licensed by Capcom. The release of the fighting sticks, fighting controller and accessory products coincided with the monumental game launch of Street Fighter IV on February 17, 2009, for the PlayStation 3 and Xbox 360 consoles.
“I’ve always been a gamer,” said Yeung, an industrial designer for Mad Catz (San Diego), the leading third party video game accessory company in the global gaming market. “This project revived the exciting feeling of what it was like when people used to hang out at the arcades playing Street Fighter II quarter after quarter. One of the biggest lessons my career has taught me is: there’s no time to sleep on your great ideas.”
An advertisement for Rock Band II featured another of Yeung’s great ideas. He oversaw the design of guitars, drums and accessories for players looking to “rock out on the ultimate party game ever.” The instruments underwent a dual license approval process with MTV Harmonix and Fender Guitars. Development with these licensors gave Yeung the opportunity to design products with Fender Guitar's R&D workshop in Tennessee.
As the lead designer for Mad Catz, Yeung oversees the design of products coming out of the Mad Catz product development department. Some of the products he has designed include peripherals for console, hand-held hardware and soft good products such as gaming backpacks and fashion forward handheld cases. He works between the company’s offices in San Diego and Hong Kong and his Nintendo, Microsoft Xbox and Sony PlayStation licensed products line the shelves at GameStop, Best Buy, Fry's, Walmart and Target.
“Mad Catz hired me in March 2006 for product preparation of the PlayStation 3 and Nintendo Wii console launched in November 2006,” Yeung explained. “Typically video game consoles have a four year life cycle, so I was just in time for the big wave of these new generation consoles we all know today.
Some of Yeung’s responsibilities include brainstorming new product concepts, analyzing current market trends, strategizing for license/core products, daily free-hand sketching, traditional/digital rendering, orthographic drawing/product dimension specification, communication with factory engineers, ergonomic prototyping, color/finish selection and overall design approval.
- Graduation Year: 2004
- Major: Transportation Design
- Employer: Mad Catz, Inc
- Title: Industrial Designer
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