Camargo’s main client is Olay. Within Olay are different product lines (or boutiques) that cater to specific skincare needs of diverse groups. She primarily works with Fresh Effects, which targets younger consumers. Her main focus is writing copy for all of the posts. So every tweet, Instagram caption or Facebook post is written by Camargo, then goes to the client.
“Social media is a huge part of how these girls consume information, learn new things, and communicate with others,” says Camargo. “Keeping that in mind when coming up with content is huge. What words are they using? What do they like to see from the accounts they follow across social? We take what’s popular and translate it into the skincare conversation.”
In addition to copywriting, Camargo is involved in the creation of images, ranging from product imagery to real-time behind-the-scenes images. Last August, she attended the Teen Choice Awards, where Olay Fresh Effects was one of the main sponsors. She captured exclusive red carpet and VIP backstage images that ended up becoming “hugely successful” on their channels.
- Graduation Year: 2011
- Employer: Ignite Social Media
- Title: Community Manager
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