As a senior member and 20-year veteran of the first and largest OEM design function (with a network of 10 design centers in seven countries), Katherine Sirvio recognizes that diversity breeds innovation and opportunity. She recently returned inspired and reinvigorated after a three-year assignment in Seoul, Korea, supporting the development of the new Chevrolet Spark, Sonic, Cruze and Trax. In her current position, Sirvio is responsible for Chevrolet’s global color palette and material portfolio as well as articulating a cohesive design strategy that is tailored to each region.
The Lancaster (Pennsylvania) native is a new breed of color and trim designer – one that has earned "street cred" as a creative designer with business acumen.
“Today’s color and trim designers wear a lot of different hats,” said Sirvio. “Creative design is about 50 percent of my job. But there is also an engineering part, a purchasing part and a cost balancing part.”
Sirvio notes the opportunity to travel, work and live in another culture has had a profound impact on her as a designer and a manger.
“I love working at a company that embraces and encourages diversity in culture, thought and experience," she said. "In fact, most of my team is from diverse backgrounds such as the jewelry, lighting fixture and footwear industries.”
- Color & Trim Design Studio (General Motors Daewoo in Seoul)
- Senior Design Manager