Laura Zimmerman

Laura shows students that production is a vital channel for making their creative vision into tangible advertising. From color and paper to print, props, computer-generated graphics (CGI), out-of-home, direct mail, and more, Laura leads students on a journey that introduces them to industry suppliers and processes that make advertising real. With more than 25 years of experience in advertising production, project management, and art buying, Laura’s work has won awards including a Direct Marketing Association Target Award for Best in Show and another for Innovative Production Techniques. The Printing Industry of America repeatedly recognized her work with National Gold Ink Awards. She also teaches Business Practices in the Liberal Arts department.