Advertising: Copywriting

Advertising: Copywriting

Words have the power to influence readers’ perceptions of messages. Do you want a cell phone that’s “cheap” or “affordable?” 

A copywriter verbalizes concepts in ways that inform audiences and move them to action. Their words define brands and become part of our cultural language. They play a vital role in all advertising agencies world-wide, creating the language that drives consumerism.

Our curriculum includes courses in writing, marketing, media theory and radio/television commercial production. As a unique benefit of our program, you have the opportunity to partner with art direction students and perform as a real creative team while developing exciting campaigns for brands, products and real-world causes.

What Sets Us Apart?

Creative Environment
The junior and senior studios mirror an agency environment, giving Advertising: Copywriting students the opportunity to work in collaboration with Advertising: Design students, simulating the relationships between copywriters and art directors in an actual agency setting.

Digital, Social and New Media Curriculum
Copywriting isn’t just about writing a good slogan for an advertising campaign, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements.

Award-Winning, Industry-Professional Faculty
Detroit is the fourth largest advertising city in the United States, and CCS is just a short distance away from several global advertising agencies, including Team Detroit, Goodby, Doner and Campbell-Ewald, to name a few. Faculty in CCS’s Advertising department come directly from the industry. Many of them are CCS alumni because the College is a major supplier of talent to the advertising community.

Representative Career Choices

Associate Creative Director
Blogger
Catalog Content Writer
Copy Supervisor
Copywriter
Creative Director
Online Content Writer
Producer
Public Relations Writer
Social Media Specialist

Advertising Department Videos

Previous Internships

Barbarian Group
BBDO
Brogan & Partners
Campbell Ewald
CBS Outdoor
Clear Magazine
Crispin Porter + Bogusky
Daniel Brian & Associates
Deutsch
Digitas
Doner
Draft FCB

Driven
ePrize
Euro RSCG
Goodby, Silverstein & Partners
JWT Team Detroit
Kicker
Leo Burnett
Marketing 101

Marketing Associates
MARS Advertising
McCann-Erickson
McKesson Pharmacy Systems
Mother NYC
Ogilvy & Mather
Organic
Pandora Outside the Box
Pure Energy Advertising
pushtwentytwo
Radish Creative

SMZ Advertising
Solomon Friedman
The Creative Group
Think Detroit
Topolewski
Tradefirst.com
Weiden + Kennedy
Yaffe
Young & Rubicam
20th Century Fox

Advertising Department Advisory Board

Brandi Bialas, Recruiting Manager, Mars Advertising
Brian Bennett, Brand Marketing Creative Director, Carhartt
Gary Lamont, Senior Vice President/Creative Director, Team Detroit
Jamie Calaguas, Recruitment Supervisor, Campbell-Ewald
John Howard, Executive Creative Director, Jack Morton Worldwide
Joi Patrick, Senior Associate/Human Resources, Digitas
Laurie Hix , Partner/Creative Director, Brogan & Partners
Magda Szewczyk, Creative Talent Manager, Doner

Matt Soldan, Creative Director, Fallon
Michael Ward, Senior Vice President/Creative Director, Doner
Scott Lange, Executive Vice President/Executive Creative Director, Team Detroit
Susan Ciuchna, Creative Services Manager, Leo Burnett
Tony Booth, Sr. Vice President/Creative Director, Leo Burnett
Traci Armstrong, Talent Director, Goodby Silverstein & Partners
Whitney Jenkins, Creative Director, Fallon

Computer & Technology Requirements

Starting in fall 2015, students enrolling in the Advertising Copywriting, Advertising Design and Graphic Design majors at the College for Creative Studies are required to purchase a personal laptop computer to complete their assigned course work and to optimize their experience in these majors.

The information below provides the hardware configuration and software requirements for incoming students who plan to purchase a laptop before arriving on campus. Students may find that additional software is recommended as they continue in their programs and should be aware of the possibility of different computer needs if they change majors.

If you have any questions about computer or software purchases, please contact either your major department directly or Laurie Evans, director of Academic Technologies at 313.664.1501 or .

When purchasing computer hardware, be sure to use the educational discount available at Apple stores or the Apple Online Educational Store and at Dell online with a letter of acceptance or school ID. For software, please visit the CCS bookstore or contact the bookstore at 313.664.5020 for the most competitive educational pricing on software bundles for your initial purchase, and for any additional software needs.

Recommended Computer Configuration for Graphic Design, Advertising Copywriting and Advertising Design

Computer Hardware Configuration:

Mac Book Pro laptop (at Apple.com >Education Store)

  • 15" Retina Display

  • 2.2 GHz Quad core Intel Core i7

  • 16GB 1066 MHZ DDR3 SDRAM-2 x 4GB

  • 256 GB Flash Based Storage

  • Mini Display Port to VGA Adapter (optional)

  • Apple Care 3 year protection plan

Recommended Software for Incoming Graphic Design, Advertising Copywriting and Advertising Design

  • Please visit the CCS bookstore or contact the bookstore at 313.664.5020 for the most competitive educational pricing on software bundles.

  • Microsoft Office Suite (Word, PowerPoint, Excel) or Office 365 (CCS Bookstore or at journeyed.com)

  • Adobe Creative Cloud Subscription (CCS Bookstore or via monthly subscription at Adobe.com)

  • Adobe: Font Folio Education Essentials 11.1 (CCS Bookstore or at Adobe.com) is also required for All Graphic Design Students and any student enrolled in any Type 1 course (i.e. DGD 151).

     

    *Recommendations and prices quoted above are subject to change.

Designed and created by DDM Marketing & Communications.