Words have the power to influence readers’ perceptions of messages. Do you want a cell phone that’s “cheap” or “affordable?”
A copywriter verbalizes concepts in ways that inform audiences and move them to action. Their words define brands and become part of our cultural language. They play a vital role in all advertising agencies world-wide, creating the language that drives consumerism.
Our curriculum includes courses in writing, marketing, media theory and radio/television commercial production. As a unique benefit of our program, you have the opportunity to partner with art direction students and perform as a real creative team while developing exciting campaigns for brands, products and real-world causes.
What Sets Us Apart?
The junior and senior studios mirror an agency environment, giving Advertising: Copywriting students the opportunity to work in collaboration with Advertising: Design students, simulating the relationships between copywriters and art directors in an actual agency setting.
Digital, Social and New Media Curriculum
Copywriting isn’t just about writing a good slogan for an advertising campaign, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements.
Award-Winning, Industry-Professional Faculty
Detroit is the fourth largest advertising city in the United States, and CCS is just a short distance away from several global advertising agencies, including Team Detroit, Goodby, Doner and Campbell-Ewald, to name a few. Faculty in CCS’s Advertising department come directly from the industry. Many of them are CCS alumni because the College is a major supplier of talent to the advertising community.
Representative Career Choices
Associate Creative Director
Catalog Content Writer
Online Content Writer
Public Relations Writer
Social Media Specialist
News & Events
CCS Students Win Top Honors in 37th Annual Telly Awards ...
Style Gurus: Two CCS Students Blog on Street Style at Fashion Web Site ...
Meet 'Cross Stitch Creative' - a brand new, 5-year partnership between College f ...
CCS alumna, fashion blogger and social media guru named "Most Stylish in Michiga ...
Advertising student wins prestigious 2016 American Advertising Federation nation ...
Brogan & Partners
Crispin Porter + Bogusky
Daniel Brian & Associates
Goodby, Silverstein & Partners
JWT Team Detroit
McKesson Pharmacy Systems
Ogilvy & Mather
Pandora Outside the Box
Pure Energy Advertising
The Creative Group
Weiden + Kennedy
Young & Rubicam
20th Century Fox
Advertising Department Advisory Board
Brandi Bialas, Recruiting Manager, Mars Advertising
Brian Bennett, Brand Marketing Creative Director, Carhartt
Gary Lamont, Senior Vice President/Creative Director, Team Detroit
Jamie Calaguas, Recruitment Supervisor, Campbell-Ewald
John Howard, Executive Creative Director, Jack Morton Worldwide
Joi Patrick, Senior Associate/Human Resources, Digitas
Laurie Hix , Partner/Creative Director, Brogan & Partners
Magda Szewczyk, Creative Talent Manager, Doner
Matt Soldan, Creative Director, Fallon
Michael Ward, Senior Vice President/Creative Director, Doner
Scott Lange, Executive Vice President/Executive Creative Director, Team Detroit
Susan Ciuchna, Creative Services Manager, Leo Burnett
Tony Booth, Sr. Vice President/Creative Director, Leo Burnett
Traci Armstrong, Talent Director, Goodby Silverstein & Partners
Whitney Jenkins, Creative Director, Fallon