In advertising, ideas are everything. Audiences can see through a poorly devised concept. Our program will teach you how to tap into your creative talents and think like a business professional.
You’ll devise advertising strategies that integrate use of print, television and web and study how innovative approaches to persuasion (viral and guerrilla marketing) have redefined the playing field.
Our challenging curriculum addresses the needs of today’s advertising industry while preparing you to thrive in a dynamic, media-driven environment. In the end, you’ll produce messages that rise above the clutter in a culture suffering from information overload.
What Sets Us Apart?
Although much of advertising revolves around marketing to a target market and being able to sell a product through a variety of tactics, it also requires extremely high-level design ability. At CCS you will learn design from some of the greatest art directors in the world.
CCS employs faculty directly from the advertising industry that surrounds our campus. The Advertising department’s faculty is comprised of working art directors, creative directors, copywriters, producers, directors, agency principals and more. Their industry knowledge and experience offer direct connections to internships and future career opportunities.
Digital, Social and New Media Curriculum
Advertising isn’t just about coming up with a new ad campaign for a Fortune 500 company, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements. This knowledge will provide you with the ability to strategize and design immersive user experiences for current and emerging technologies.
Representative Career Choices
Gallery of Student Work
News & Events
CCS Alumni Magazine, Summer 2017 ...
CCS Advertising alumnus featured on HGTV ...
CCS alumnus and COO at RPA Advertising talks his career defining moments in Camp ...
CCS makes the "Top 10 Schools for Visual Arts" list by College Magazine ...
Shinola's Spring Lookbook produced and art directed by CCS alumna Anastasia McKe ...
20th Century Fox
Brogan & Partners
Crispin Porter + Bogusky
Daniel Brian & Associates
Goodby, Silverstein & Partners
JWT Team Detroit
McKesson Pharmacy Systems
Ogilvy & Mather
Pandora Outside the Box
Pure Energy Advertising
The Creative Group
Weiden + Kennedy
Young & Rubicam