In advertising, ideas are everything. Audiences can see through a poorly devised concept. Our program will teach you how to tap into your creative talents and think like a business professional.
You’ll devise advertising strategies that integrate use of print, television and web and study how innovative approaches to persuasion (viral and guerrilla marketing) have redefined the playing field.
Our challenging curriculum addresses the needs of today’s advertising industry while preparing you to thrive in a dynamic, media-driven environment. In the end, you’ll produce messages that rise above the clutter in a culture suffering from information overload.
What Sets Us Apart?
Although much of advertising revolves around marketing to a target market and being able to sell a product through a variety of tactics, it also requires extremely high-level design ability. At CCS you will learn design from some of the greatest art directors in the world.
CCS employs faculty directly from the advertising industry that surrounds our campus. The Advertising department’s faculty is comprised of working art directors, creative directors, copywriters, producers, directors, agency principals and more. Their industry knowledge and experience offer direct connections to internships and future career opportunities.
Digital, Social and New Media Curriculum
Advertising isn’t just about coming up with a new ad campaign for a Fortune 500 company, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements. This knowledge will provide you with the ability to strategize and design immersive user experiences for current and emerging technologies.
Representative Career Choices
Gallery of Student Work
News & Events
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CCS alumna, fashion blogger and social media guru named "Most Stylish in Michiga ...
20th Century Fox
Brogan & Partners
Crispin Porter + Bogusky
Daniel Brian & Associates
Goodby, Silverstein & Partners
JWT Team Detroit
McKesson Pharmacy Systems
Ogilvy & Mather
Pandora Outside the Box
Pure Energy Advertising
The Creative Group
Weiden + Kennedy
Young & Rubicam
Advertising Department Advisory Board
Brandi Bialas, Recruiting Manager, Mars Advertising
Brian Bennett, Brand Marketing Creative Director, Carhartt
Gary Lamont, Senior Vice President/Creative Director, Team Detroit
Jamie Calaguas, Recruitment Supervisor, Campbell-Ewald
John Howard, Executive Creative Director, Jack Morton Worldwide
Joi Patrick, Senior Associate/Human Resources, Digitas
Laurie Hix , Partner/Creative Director, Brogan & Partners
Magda Szewczyk, Creative Talent Manager, Doner
Matt Soldan, Creative Director, Fallon
Michael Ward, Senior Vice President/Creative Director, Doner
Scott Lange, Executive Vice President/Executive Creative Director, Team Detroit
Susan Ciuchna, Creative Services Manager, Leo Burnett
Tony Booth, Sr. Vice President/Creative Director, Leo Burnett
Traci Armstrong, Talent Director, Goodby Silverstein & Partners
Whitney Jenkins, Creative Director, Fallon