Advertising: Design

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In advertising, ideas are everything. Audiences can see through a poorly devised concept. Our program will teach you how to tap into your creative talents and think like a business professional.

You’ll devise advertising strategies that integrate use of print, television and web and study how innovative approaches to persuasion (viral and guerrilla marketing) have redefined the playing field.

Our challenging curriculum addresses the needs of today’s advertising industry while preparing you to thrive in a dynamic, media-driven environment. In the end, you’ll produce messages that rise above the clutter in a culture suffering from information overload.

What Sets Us Apart?

Design Emphasis
Although much of advertising revolves around marketing to a target market and being able to sell a product through a variety of tactics, it also requires extremely high-level design ability. At CCS you will learn design from some of the greatest art directors in the world.

Industry Connections
CCS employs faculty directly from the advertising industry that surrounds our campus. The Advertising department’s faculty is comprised of working art directors, creative directors, copywriters, producers, directors, agency principals and more. Their industry knowledge and experience offer direct connections to internships and future career opportunities.

Digital, Social and New Media Curriculum
Advertising isn’t just about coming up with a new ad campaign for a Fortune 500 company, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements. This knowledge will provide you with the ability to strategize and design immersive user experiences for current and emerging technologies.

Representative Career Choices

Art Director
Creative Director
Copywriter
Producer

Advertising Department Videos

Previous Internships

20th Century Fox
Barbarian Group
BBDO
Brogan & Partners
Campbell-Ewald
CBS Outdoor
Clear Magazine
Crispin Porter + Bogusky
Daniel Brian & Associates
Deutsch
Digitas

Doner
Draft FCB
Driven
ePrize
Euro RSCG
Goodby, Silverstein & Partners
JWT Team Detroit
Kicker
Leo Burnett
Marketing 101
Marketing Associates

MARS Advertising
McCann-Erickson
McKesson Pharmacy Systems
Mother NYC
Ogilvy & Mather
Organic
Pandora Outside the Box
Pure Energy Advertising
pushtwentytwo
Radish Creative
SMZ Advertising

Solomon Friedman
The Creative Group
Think Detroit
Topolewski
Tradefirst.com
Weiden + Kennedy
Yaffe
Young & Rubicam

Advertising Department Advisory Board

Brandi Bialas, Recruiting Manager, Mars Advertising
Brian Bennett, Brand Marketing Creative Director, Carhartt
Gary Lamont, Senior Vice President/Creative Director, Team Detroit
Jamie Calaguas, Recruitment Supervisor, Campbell-Ewald
John Howard, Executive Creative Director, Jack Morton Worldwide
Joi Patrick, Senior Associate/Human Resources, Digitas
Laurie Hix , Partner/Creative Director, Brogan & Partners
Magda Szewczyk, Creative Talent Manager, Doner

Matt Soldan, Creative Director, Fallon
Michael Ward, Senior Vice President/Creative Director, Doner
Scott Lange, Executive Vice President/Executive Creative Director, Team Detroit
Susan Ciuchna, Creative Services Manager, Leo Burnett
Tony Booth, Sr. Vice President/Creative Director, Leo Burnett
Traci Armstrong, Talent Director, Goodby Silverstein & Partners
Whitney Jenkins, Creative Director, Fallon

Computer & Technology Recommendations

Although students enrolling at the College for Creative Studies are currently not required to purchase a personal computer to complete their assigned course work at the College; please note that the Graphic Design and Advertising Design Programs strongly recommend that incoming students purchase a laptop computer to optimize their experience in these majors.

The information below provides the hardware configuration and software requirements for incoming students who plan to purchase a laptop before arriving on campus. Students may find that additional software is recommended as they continue in their programs and should be aware of the possibility of different computer needs if they change majors.

If you have any questions about computer or software purchases, please contact either your major department directly or Laurie Evans, director of Academic Technologies at 313.664.1501 or at

Be sure to use your educational discount available at Apple stores or the Apple online educational store and at Dell online with a letter of acceptance or school ID. For software, please visit the CCS bookstore or contact the bookstore at 313.664.5020 for the most competitive educational pricing on software bundles for your initial purchase and for any additional software needs.

Recommended Computer Configuration for Graphic Design and Advertising Design

  • MacBook Pro laptop
  • 15" display
  • 2.6GHz quad-core Intel Core i7 or 2.3GHz quad-core Intel Core i7
  • 8GB 1600MHz memory
  • 750GB 5400-rpm hard drive or 750GB 7200-rpm hard drive
  • Intel HD Graphics 4000
  • NVIDIA GeForce GT 650M with 1GB of GDDR5 memory
  • Apple Care three-year protection plan

Recommended Software for Incoming Graphic Design and Advertising Design

  • Adobe Creative Suite 6.0: Design Premium or Master Suite
  • Adobe Font Folio
  • Microsoft Office Student

Designed and created by DDM Marketing & Communications.