NEWS & EVENTS
CCS Advertising students gain real-world experience through Cross Stitch Creative
In 2016, The Mars Agency, a leader in shopper marketing, joined forces with CCS's nationally renowned Advertising department to unveil Cross Stitch Creative, an agency-led, next-generation idea house with roots in academia.
The Cross Stitch program takes students through a series of expert-led lectures, field exercises, rapid ideation sessions and, most importantly, the opportunity to solve real challenges identified by clients of The Mars Agency – some of the largest brand names in shopper marketing. Topics covered range from shopper platforms and consumer promotions to content development and marketing initiatives focused on business growth.