NEWS & EVENTS

CCS Graphic Design students have won one of the world’s most prestigious student design competitions, the Adobe Design Awards

The Quick Response project was an installation for the Student Exhibition Opening at the College for Creative Studies in Detroit. Graphic Design students in the 2011 Experience Design class collaborated to create eight unique components of an interactive experience throughout the show. The concept was an exploration of how digital space can transform real space, with an emphasis on using existing architecture. The subject matter was the form and function of the QR code. Quick Response was chosen as a link, between users and real space. The project goal was to improvise interaction with a new medium of interface, and complete the transition back into real and authentic space. The objective of the project was to engage visitors to the Student Exhibition Opening at the College for Creative Studies in Detroit, Michigan authentically in the natural spaces of the exhibition building, on the walls, in the windows, but to avoid the "kiosk" interface as much as possible. Quick Response was chosen as a link, between users and real space. The project goal was to improvise with a new medium of interface, and complete the transition back into real space. Thus, the project created a new use and meaning for the QR code, apart from the standard informational links or usual advertising usage. Adobe Illustrator was used frequently to complete designs and layouts, as well as Adobe InDesign, to create print layouts for posters and signage. Adobe Photoshop was used in the creation of web content, Adobe Flash was brought in, to create interactive applications, and Adobe Dreamweaver helped assemble mobile screens. Adobe After Effects assisted the team in creating motion work. Find out more about this project here.

Designed and created by DDM Marketing & Communications.