The Toyota Lecture Series in Design was established through a generous $1 million endowment gift to the College for Creative Studies from Toyota Motor Company. The endowment is used to bring prominent designers and scholars in all fields of design to speak at CCS.
Previous Toyota Lecturers include Hideichi Misonom, Shiro Nakamura, Alexander Gelman, April Greiman, Wahei Hirai, Kevin Hunter, Syd Mead, Daniel Pink, Karim Rashid, Chris Lefteri, Matthew Crawford, Stephen Burks, Stefan Sielaff, Kyle Cooper, Ezio Manzini and Min Wang.
Detroit native Marcus Collins is the Executive Director of Social Engagement at the boundary-pushing communications agency Translation, where he leverages the psychological motivators that drive what we do, say and share in an effort to create contagious online and offline marketing programs. His strategies have led to successful campaigns for Budweiser’s “Made in America” music festival, the Brooklyn Nets, and State Farm. Prior to joining Translation, Collins ran accounts at Big Fuel Communications, a pure play social media agency, led digital strategy for Beyoncé, managed partner marketing initiatives at Apple (iTunes), and co-founded Muse Recordings. He holds an MBA with an emphasis on Strategic Brand Marketing from the Ross School of Business at the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering.He currently teaches at Miami Ad School and Hyper Island, leading Social Engagement sessions for corporate leaders and digital practitioners.
Wednesday, March 25, 2015, 6:00 p.m.
CCS's Wendell W. Anderson Jr. Auditorium
Walter B. Ford II Building, Walter and Josephine Ford Campus
201 E. Kirby
Cynthia E. Smith