Toyota Lecture Series


The Toyota Lecture Series in Design was established through a generous $1 million endowment gift to the College for Creative Studies from Toyota Motor Company. The endowment is used to bring prominent designers and scholars in all fields of design to speak at CCS.

Previous Toyota Lecturers include Hideichi Misonom, Shiro Nakamura, Alexander Gelman, April Greiman, Wahei Hirai, Kevin Hunter, Syd Mead, Daniel Pink, Karim Rashid, Chris Lefteri, Matthew Crawford, Stephen Burks, Stefan Sielaff, Kyle Cooper, Ezio Manzini and Min Wang.

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Joe Barratelli Poster (716 KB, PDF)

Joe Baratelli
Executive Vice President, Chief Creative Officer, RPA

"The one day a year people are actually interested in advertising: Super Bowl Sunday"

Wednesday, April 5, 2017

Where creative, strategy and integrity meet, you’ll find Joe Baratelli, Chief Creative Officer of RPA. With a positive leadership style and strong creative vision, Joe has been an integral part of the recent growth of RPA. His passion and expertise extend to all media, which allows clients to benefit from media agnostic, truly integrated campaigns. Over his 30-year career, he has helped build small brands into big ones, big ones into bigger ones. Beginning with Honda. And including Farmers Insurance, La-Z-Boy, AM/PM and VH-1. At the core of Joe’s approach is his philosophy of respect. Respect for the consumer. Respect for our clients. And respect for each other. Which is probably why Joe is so respected in the advertising industry.





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Past Lecturers

Louise Fili
Hideichi Misonom
Shiro Nakamura
Alexander Gelman
April Greiman
Wahei Hirai
Kevin Hunter
Syd Mead
Daniel Pink
Karim Rashid
Chris Lefteri
Matthew Crawford
Stephen Burks
Stefan Sielaff
Ed Fella
Kyle Cooper
Ezio Manzini
Min Wang
Glenn Shrum
Tim Flattery

David Gibson
Massimo Ferragamo
Ken Walker
Stefan Sagmiester
Cynthia E. Smith
Walter Hood
Marco Susani
Leo Espinosa
Neville Page
Gordon Bruce
Chris Pullman
Matthew Crawford
Brian Connelly
Scott Robertson
Toshikatzu Koyiashi
Jon Calame
Damon Rich
James Carpenter
Aki Choklat

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