Toyota Lecture Series


The Toyota Lecture Series in Design was established through a generous $1 million endowment gift to the College for Creative Studies from Toyota Motor Company. The endowment is used to bring prominent designers and scholars in all fields of design to speak at CCS.

Previous Toyota Lecturers include Hideichi Misonom, Shiro Nakamura, Alexander Gelman, April Greiman, Wahei Hirai, Kevin Hunter, Syd Mead, Daniel Pink, Karim Rashid, Chris Lefteri, Matthew Crawford, Stephen Burks, Stefan Sielaff, Kyle Cooper, Ezio Manzini and Min Wang.

Toyota Logo



TLS Siegel (1 MB, PDF)

Stefan Siegel

"Authentic Radicalism: Altering Fashion's System"

Wednesday, March 22, 2017
Hosted by Aki Choklat, Chair, CCS Fashion Accessories Design

South Tyrolean native Stefan Siegel grew up in the Triveneto region in Northern Italy, where over 40 percent of all high-end luxury manufacturing takes place and the label ‘Made in Italy’ is being defined. Following high school at Venice’s prestigious Francesco Morosini Naval School, Siegel began his career by studying economics in Vienna where he gained experience in the fashion and media industry and worked for prestigious design houses and advertising agencies. He embarked on a successful modelling career that took him to five continents and in 2004 received an MA in International Business Administration from the Vienna University of Economics. After graduation, Siegel entered the financial sector, working for such well-known companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and the Merrill Lynch M&A Investment Banking group in New York and London specializing in the Consumer & Retail sector and advising major publicly listed fashion houses. Siegel used this experience to launch NOT JUST A LABEL (NJAL) with his brother Daniel in 2008. Today, it is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry.  As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 25,000 designers from 150 countries. It is a continuously infinitely expanding destination devoted to facilitating growth in the fashion industry and has established itself as a distinctive creative hub fostering innovation.





Joe Baratelli, Executive Vice President, Chief Creative Officer

Wednesday, April 5, 2017 at 6pm
Hosted by Mark Zapico, Associate Professor and Chair of Advertising Department



TLS thumbCG ThumbValade thumbWLS thumbFriends of CG thumbTravel Art Talks ButtonU245 Button 2


Past Lecturers

Louise Fili
Hideichi Misonom
Shiro Nakamura
Alexander Gelman
April Greiman
Wahei Hirai
Kevin Hunter
Syd Mead
Daniel Pink
Karim Rashid
Chris Lefteri
Matthew Crawford
Stephen Burks
Stefan Sielaff
Ed Fella
Kyle Cooper
Ezio Manzini
Min Wang
Glenn Shrum
Tim Flattery

David Gibson
Massimo Ferragamo
Ken Walker
Stefan Sagmiester
Cynthia E. Smith
Walter Hood
Marco Susani
Leo Espinosa
Neville Page
Gordon Bruce
Chris Pullman
Matthew Crawford
Brian Connelly
Scott Robertson
Toshikatzu Koyiashi
Jon Calame
Damon Rich
James Carpenter
Aki Choklat

Designed and created by DDM Marketing & Communications.