Presented by CCS Graduate Studies
Monday, March 2, 2015
9 a.m. - 4 p.m.
College for Creative Studies
A. Alfred Taubman Center for Design Education
460 W. Baltimore
General Motors Auditorium and Knight Foundation Gallery
Vice President, Corporate
Strategy, Autodesk, Inc.
“Recapturing the Soul of Design”
The industrial revolution created incredible broad-based wealth for society. Mass production provided services and material goods at a scale enabling the middle-class to afford things that previously only the wealthy could afford. The downside, though, is that mass production necessitated the separation of designing and making. Further, we had to design and make for a least common denominator. This often resulted in the things we made lacking soul. We are now on the verge of a revolution in the way things are designed and made. That revolution promises to bring designing and making back together and let people have more of a role in designing and making the things they consume. This gives us the opportunity to bring soul back to the things we design and make. Jon Pittman will describe the coming democratization of design and making and what it means for making society a more soulful place.
“Design for All: Inclusivity by Design”
With the dawn of the new millennium, the designer emerged as the anthropologist of our time: the navigator, the translator for what we want and wish, hope and dream, desire and require. Creating for our comfort, providing for our existence, responding to the daily challenges that impact our lives — all are a matter of design. There has never been a more exciting or vital time for the presence of design, and the need for “humanism” in design has never been more crucial to our future. By focusing our talents on the needs of each individual as equal, designers have given birth to a new order: “Inclusivity by Design.” This “Design for All” philosophic challenge doesn’t simply ask “Why?” but rather, “Why not?” There has never been a more critical time for our work nor a greater opportunity for our impact. There has never been a more exciting or vital time for the presence of design.
“Meaning First: A New Design Ethic That Puts Human Values First”
In today’s attention economy, design is often reduced to a competition for stimulating our brain stem instead of stimulating our deepest human needs and greater sense of fulfillment. But what if technology could distract us less, and respect our time and attention more? What would that world look like — and how could it be built? What if we could design to make our Darwinian instincts work for us instead of against us? In this talk, Harris will open a conversation about a new kind of design ethics that puts meaningful choices and human potential first.
“Emotion-Centered Prototyping With Sensors”
Elliott Hedman uses psychophysiological sensors to observe the subconscious, objective emotional reactions of customers. He will share how he helped redesign a Lowe’s retail store, the digital experience of LEGO Technic and the driving experience of the Google Self-Driving Car.
EVP, Global Chief Experience Officer
“Smart, Holistic and Connected: Designing in the Connected Age”
As media consumption and on-ramps to the Internet continue to splinter and fragment, publishers, brands and start-ups are being constantly challenged to create products and services that are impactful and relevant to users’ daily lives. Today’s connected consumer can access the Internet across many touchpoints whether it’s in a connected car, on a smart watch, on a mobile device or on a laptop. Designing holistic, connected experiences that are integrated and feel seamless across these touchpoints will be a massive challenge for designers for the foreseeable future. Additionally, designing smart experiences that leverage a user’s context and “signals” will be crucial to the design process. In this talk, Ting will examine how brands and start-ups are designing products and services that leverage the principles of smart, connected and holistic to keep themselves relevant in the connected age.