Advertising: Copywriting

Did you love your creative writing classes and wonder how you could make living writing? And now you’re looking for a writing career while you write the great American novel. Sound familiar?

Copywriters craft the words that complete the advertising story. They’re the talented folks who write the great theme-lines that define a brand and become part of our cultural language. They write the dialogue spoken by actors in commercials. They write the lyrics to songs and jingles we hum along to. They develop engaging dialogue that resonates with their audience, the customer, probably you many times, without you even being aware. That’s great copywriting.

They’re the verbal half of the creative team. They partner with an art director to create ads, commercials, catalogues and websites. Copywriters write and produce TV and radio commercials, they sometimes write for public relation firms and magazines. With today’s expanding digital world they are more sought after than ever to write copy for online media, microsites, blogs, social media and more. Or better yet, all of the above.

You’ll take courses in copy techniques, writing styles, script writing, radio and TV commercial production. You’ll learn marketing, media, plus even a couple of basic drawing and design courses to balance out your skill set.

Copywriting programs like the one at CCS are rare because you’ll partner with art direction students, perform as a real creative team to make exciting campaigns for brands, products and real-world causes. Real world experience anyone?

Advertising Agencies are looking to hire creative teams. That means you and your partner may be the next big thing. Time to put those dreams into overdrive.

Hear you on the radio! See you on TV! See you Online! See you at CCS!