Advertising: Design

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Mark Zapico

Associate Professor

BFA, College for Creative Studies

mzapico@collegeforcreativestudies.edu

RESEARCH INTERESTS

Associate Professor and CCS Alum Mark Zapico is constantly seeking out new methods of inspiring the next generation of advertising creative professionals. In addition to pushing for excellence in strategy development, concept and traditional media, he is helping move the department curriculum ahead of the curve in digital advertising, social media, video, content creation and consumer engagement.

PROFESSIONAL EXPERIENCE

As creative director and art director, he created campaigns for General Motors, Pontiac, Cadillac, Mr. Goodwrench, FTD, American Plastics Council, AAA, Dow, Pulte Homes, Detroit Lions, Harvey’s Bristol Cream, Ford, Lincoln-Mercury, Exxon, Warner-Lambert, Saginaw Spirit Hockey Club, PGA of America, and Tom’s Oyster Bar Restaurants. He directed award-winning commercials for Meals on Wheels and the National Center for Missing and Exploited Children. His commercials have been on the Super Bowl and recognized internationally.

His paintings have been exhibited in numerous exhibitions and held in many private and public collections. His has exhibited in CCS Alumni and Faculty exhibitions, the Detroit Wine Auction, Noel Night, the Grosse Pointe Center for the Arts, Art Works Detroit, Art for God’s Sake, WYZ Bar at Aloft Hotel in Detroit and the Detroit Artists Market. His most recent solo exhibition “TEXTRS” was held in the CCS Alumni and Faculty Hall in November/December 2016.