Professor Zapico is constantly seeking out new methods of teaching and inspiring the next generation of advertising creatives. In addition to pushing for excellence in traditional media, his focus is on moving the department curriculum ahead of the curve in digital advertising, social media and content creation. He is also incorporates his love of fine arts into the language of this commercial medium.
As creative director and art director at major Detroit advertising agencies, he produced and award-winning campaigns for clients such as General Motors, Pontiac, Cadillac, GM Parts (Mr. Goodwrench), FTD, American Plastics Council, AAA, Dow Chemical Company, Pulte Homes, Detroit Lions, Harvey’s Bristol Cream, Ford, Lincoln-Mercury, Exxon, Warner-Lambert, Saginaw Spirit Hockey Club, PGA of America, Tom’s Oyster Bar Restaurants. He directed award-winning commercials for Meals on Wheels and the National Center for Missing and Exploited Children. His commercials have been seen on the Super Bowl and recognized internationally. He also works as a creative consultant and product designer. His work as a painter has been exhibited in numerous exhibitions and competitions and is held in many private and public collections including the Henry Ford Hospital Healing Arts Center in Detroit.
- BFA, College for Creative Studies
- Chair of Advertising