College for Creative Studies: Product Design
In 2015, Greg Darby co-founded Design Labs llc, where Greg is taking his passion for
design education and is bringing it to the K-12 education system through personalized
lectures and workshops, and promoting the understanding of the applied arts within
Associate Professor Greg Darby has been teaching Industrial Design at the College for
Creative Studies for 11 years. Greg is a graduate from the College for Creative Studies
with a focus on consumer product design and furniture design, and has been working in the design field for 20 years. He began his career at Steelcase in Grand Rapids Mi., where he designed and reintroduced two high-end wood office systems for Stow Davis, and other various office furniture products for the Steelcase’s Wood furniture division.
In 1998, he became a senior designer at Sundberg-Ferar, a product design consultancy in the metro Detroit area, where he worked for 6 years. While at Sundberg-Ferar, he worked on a wide variety of design projects including automotive interior components, medical equipment, residential furniture, and home appliances.
He was the design lead for Kenmore Brand refrigeration products for 5 years, where he helped introduce the Kenmore Elite line of appliances. Since 2003, he continues to consult with various Detroit area clients working on projects from digital modeling, prototyping and consumer products.
As an Associate Professor in the Product Design Department, Darby directs the digital
elements of the curriculum and introduces new digital tools to the department. He has
managed multiple corporate sponsored design studios with clients such as Motorola,
General Motors, Henry Ford Hospital, Johnson Controls and Shinola, with projects
ranging from social responsibility, medical devices, bicycles, automotive interiors and
watches. His students have won awards and have been recognized by the IDSA and other various competitions worldwide.