Brett Golliff is a designer and self proclaimed "footwear nerd" that is determined to create products that solve problems while evoking an emotional connection for the consumer.
Product creation is about creating relevancy, he focuses on creating what makes the assignment unique. Time only goes forward, Golliff never looks back to try and recreate what has already been done but instead, always looking to create what is next.
What began as a creative outlet to discuss Golliff's passion and love for footwear design has turned into creating opportunities for working with brands and people that he considers to be great influences in his design career. He uses his blog as an opportunity to celebrate branding, form-language and product execution by having in-depth discussions from one designer to another. He has worked with many brands, including the Jordan Brand, Nike and New Balance - creating online experiences that break down every detail of new and exciting products.