Advertising: Copywriting

AD Copywriting Header

It all begins with words.

Storytelling is at the heart of human interaction. We tell each other stories to share our experiences, our memories and our histories. The most effective advertisements tell stories we’ll remember and that move us. The stories advertising copywriters tell define brands and become part of our cultural language.

In Advertising: Copywriting at CCS, the first department of its kind at an art and design school, writers are paired with art directors to perform as a creative team while crafting exciting campaigns for brands, products and real-world causes. From copywriting and content creation to user experience, social engagement, and commercial production, you’ll learn to shape and disseminate stories across platforms, work with award-winning advertising faculty and gain access to industry insiders and a global alumni network.

What Sets Us Apart?

Creative Environment
The junior and senior studios mirror an agency environment, giving Advertising: Copywriting students the opportunity to work in collaboration with Advertising: Design students, simulating the relationships between copywriters and art directors in an actual agency setting.

Digital, Social and New Media Curriculum
Copywriting isn’t just about writing a good slogan for an advertising campaign, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements.

Award-Winning, Industry-Professional Faculty
Detroit is one of the largest cities for advertising jobs in the United States, and CCS is just a short distance away from several global advertising agencies including Global Team Blue (formerly Team Detroit), Doner, Leo Burnett, McCann Erickson and Campbell-Ewald, to name a few.

Career Choices

Associate Creative Director
Catalog Content Writer

Copy Supervisor
Creative Director

Online Content Writer
Public Relations Writer

Social Media Specialist

Previous Internships

Barbarian Group
Brogan & Partners
Campbell Ewald
CBS Outdoor
Clear Magazine
Crispin Porter + Bogusky
Daniel Brian & Associates
Draft FCB

Goodby, Silverstein & Partners
JWT Team Detroit
Leo Burnett
Marketing 101

Marketing Associates
MARS Advertising
McKesson Pharmacy Systems
Mother NYC
Ogilvy & Mather
Pandora Outside the Box
Pure Energy Advertising
Radish Creative

SMZ Advertising
Solomon Friedman
The Creative Group
Think Detroit
Weiden + Kennedy
Young & Rubicam
20th Century Fox

Contact Us

Advertising Department
T. 313.664.1665
F. 313.664.1650

Department Chair 
Mark Zapico