Advertising: Copywriting

Advertising: Copywriting

Words have the power to influence readers’ perceptions of messages. Do you want a cell phone that’s “cheap” or “affordable?” 

A copywriter verbalizes concepts in ways that inform audiences and move them to action. Their words define brands and become part of our cultural language. They play a vital role in all advertising agencies world-wide, creating the language that drives consumerism.

Our curriculum includes courses in writing, marketing, media theory and radio/television commercial production. As a unique benefit of our program, you have the opportunity to partner with art direction students and perform as a real creative team while developing exciting campaigns for brands, products and real-world causes.

What Sets Us Apart?

Creative Environment
The junior and senior studios mirror an agency environment, giving Advertising: Copywriting students the opportunity to work in collaboration with Advertising: Design students, simulating the relationships between copywriters and art directors in an actual agency setting.

Digital, Social and New Media Curriculum
Copywriting isn’t just about writing a good slogan for an advertising campaign, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements.

Award-Winning, Industry-Professional Faculty
Detroit is the fourth largest advertising city in the United States, and CCS is just a short distance away from several global advertising agencies, including Team Detroit, Goodby, Doner and Campbell-Ewald, to name a few. Faculty in CCS’s Advertising department come directly from the industry. Many of them are CCS alumni because the College is a major supplier of talent to the advertising community.

Representative Career Choices

Associate Creative Director
Blogger
Catalog Content Writer
Copy Supervisor
Copywriter
Creative Director
Online Content Writer
Producer
Public Relations Writer
Social Media Specialist

Advertising Department Videos

Previous Internships

Barbarian Group
BBDO
Brogan & Partners
Campbell Ewald
CBS Outdoor
Clear Magazine
Crispin Porter + Bogusky
Daniel Brian & Associates
Deutsch
Digitas
Doner
Draft FCB

Driven
ePrize
Euro RSCG
Goodby, Silverstein & Partners
JWT Team Detroit
Kicker
Leo Burnett
Marketing 101

Marketing Associates
MARS Advertising
McCann-Erickson
McKesson Pharmacy Systems
Mother NYC
Ogilvy & Mather
Organic
Pandora Outside the Box
Pure Energy Advertising
pushtwentytwo
Radish Creative

SMZ Advertising
Solomon Friedman
The Creative Group
Think Detroit
Topolewski
Tradefirst.com
Weiden + Kennedy
Yaffe
Young & Rubicam
20th Century Fox

Advertising Department Advisory Board

Brandi Bialas, Recruiting Manager, Mars Advertising
Brian Bennett, Brand Marketing Creative Director, Carhartt
Gary Lamont, Senior Vice President/Creative Director, Team Detroit
Jamie Calaguas, Recruitment Supervisor, Campbell-Ewald
John Howard, Executive Creative Director, Jack Morton Worldwide
Joi Patrick, Senior Associate/Human Resources, Digitas
Laurie Hix , Partner/Creative Director, Brogan & Partners
Magda Szewczyk, Creative Talent Manager, Doner

Matt Soldan, Creative Director, Fallon
Michael Ward, Senior Vice President/Creative Director, Doner
Scott Lange, Executive Vice President/Executive Creative Director, Team Detroit
Susan Ciuchna, Creative Services Manager, Leo Burnett
Tony Booth, Sr. Vice President/Creative Director, Leo Burnett
Traci Armstrong, Talent Director, Goodby Silverstein & Partners
Whitney Jenkins, Creative Director, Fallon

COMPUTER & TECHNOLOGY RECOMMENDATIONS

Although students enrolling at the College for Creative Studies are currently not required to purchase a personal computer to complete their assigned course work at the College; please note that the Graphic Design and Advertising Design Programs strongly recommend that incoming students purchase a laptop computer to optimize their experience in these majors.

The information below provides the hardware configuration and software requirements for incoming students who plan to purchase a laptop before arriving on campus. Students may find that additional software is recommended as they continue in their programs and should be aware of the possibility of different computer needs if they change majors.

If you have any questions about computer or software purchases, please contact either your major department directly or Laurie Evans, director of Academic Technologies at 313.664.1501 or .

Be sure to use your educational discount available at Apple stores or the Apple online educational store and at Dell online with a letter of acceptance or school ID. For software, please visit the CCS bookstore or contact the bookstore at 313.664.5020 for the most competitive educational pricing on software bundles for your initial purchase and for any additional software needs.

Recommended Computer Configuration for Graphic Design and Advertising Design

  • MacBook Pro laptop
  • 15" display
  • 2.6GHz quad-core Intel Core i7 or 2.3GHz quad-core Intel Core i7
  • 8GB 1600MHz memory
  • 750GB 5400-rpm hard drive or 750GB 7200-rpm hard drive
  • Intel HD Graphics 4000
  • NVIDIA GeForce GT 650M with 1GB of GDDR5 memory
  • Apple Care three-year protection plan

Recommended Software for Incoming Graphic Design and Advertising Design

  • Adobe Creative Suite 6.0: Design Premium or Master Suite
  • Adobe Font Folio
  • Microsoft Office Student

Designed and created by DDM Marketing & Communications.