Advertising: Copywriting

Advertising: Copywriting Curriculum

Freshman Year

First Semester = 15-16 credit hours
EarnedCourse #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Fundamentals3
ChooseDPH 111Photo Practice: From Halide to Pixel3
OneDPH 155Digital Imaging for Photographers
DAD 150Copy Concepts3
DFS 101Introduction to Interdisciplinary Study3
DEN 108The Art of Argumentation3
Second Semester = 15 credit hours
EarnedCourse #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Fundamentals3
ChooseDPH 111Photo Practice: From Halide to Pixel3
OneDPH 155Digital Imaging for Photographers
DAD 150Copy Concepts3
DFS 101Introduction to Interdisciplinary Study3
DEN 108The Art of Argumentation3

Sophomore Year

Third Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 250Introduction to Copywriting3
DAD 234Sophomore Advertising Studio I3
ChooseDAH 201Visual Narration: Asia3
OneVisual Narration: Africa/America
DSS 221Introduction to Psychology3
DEN 307Creative Writing Workshop3
Fourth Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Fundamentals3
ChooseDPH 111Photo Practice: From Halide to Pixel3
OneDPH 155Digital Imaging for Photographers
DAD 150Copy Concepts3
DFS 101Introduction to Interdisciplinary Study3
DEN 108The Art of Argumentation3

Junior Year

Fifth Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
DAD 321Junior Advertising Studio I3
DAD 350Copywriting for Television and Radio3
ChooseDSS 320Psychology of Perception3
OneD- - 300Liberal Arts Elective
DHS - - -History Elective3
DAH 341History of Modern Design3
DEN 306Introduction to Film3
Sixth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 322Junior Advertising Studio II3
DAD 355Copywriting for Digital Media3
DNS 300Natural Science 3
ChooseDAH 361History of Advertising 3
OneD- - 300Liberal Arts Elective
D- - - - -Elective 3

Senior Year

Seventh Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 421Senior Advertising Studio I3
DAD 433Television Commercial Production3
D- - 400Liberal Arts Elective 3
D- - 400Liberal Arts Elective 3
ChooseDAH 400Art History 3
OneDVC 400Visual Culture Elective
Eighth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 422Senior Advertising Studio II3
DAD 460Senior Portfolio Studio3
DAD - - -Advertising Design Elective3
D- - 400Liberal Arts Elective 3
D- - - - -Elective 3

Catalog Year: 17/18
Total Credits: 126-127

Total credits: 127:   First Year Experience=1;   Foundations=3;   Major=60;   Liberal Arts=57;   General Elective=6