Advertising: Copywriting

Advertising: Copywriting Curriculum

Freshman Year

First Semester = 15-16 credit hours
EarnedCourse #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Fundamentals3
ChooseDPH 111Photo Practice: From Halide to Pixel3
OneDPH 155Digital Imaging for Photographers
DAD 150Copy Concepts3
DFS 101Introduction to Interdisciplinary Study3
DEN 108The Art of Argumentation3
Second Semester = 15 credit hours
EarnedCourse #Course TitleCredits
DMA 125Introduction to Digital Filmmaking3
DVC 200Concepts & Methods of Visual Culture3
DAD 155Copy Styles3
DAH 200Art & Culture: Ages of Discovery3
DEN 239Survey of World Literature3

Sophomore Year

Third Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 234Sophomore Advertising Studio I3
DAD 250Introduction to Copywriting3
ChooseDAH 201Visual Narration: Asia3
OneVisual Narration: Africa/America
DSS 221Introduction to Psychology3
DEN 307Creative Writing Workshop3
Fourth Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
DAD 235Sophomore Advertising Studio II3
DAD 255Long Form Copywriting3
DAD 265Introduction to Digital Advertising3
DAD 283Marketing and Media3
DEN 312Fiction Writing Workshop3
DAS 213Business Practices3

Junior Year

Fifth Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
DAD 321Junior Advertising Studio I3
DAD 350Copywriting for Television and Radio3
ChooseDSS 320Psychology of Perception3
OneDLE ---Liberal Arts Elective
DHS ---History Elective3
DAH 341History of Modern Design3
DVC 306Introduction to Film3
Sixth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 322Junior Advertising Studio II3
DAD 355Copywriting for Digital Media3
DNS 300Natural Science 3
ChooseDAH 361History of Advertising 3
OneDLE ---Liberal Arts Elective
D- - - - -Elective 3

Senior Year

Seventh Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 421Senior Advertising Studio I3
DAD 433Television Commercial Production3
DLE ---Liberal Arts Elective 3
DLE ---Liberal Arts Elective 3
ChooseDAH 400Art History 3
OneDVC 400Visual Culture Elective
Eighth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 422Senior Advertising Studio II3
DAD 460Senior Portfolio Studio3
DAD - - -Advertising Design Elective3
DET BY PATH*DEN 107Writing Workshop3
DLE ---Liberal Arts Elective
D- - - - -Elective 3
DEN 107 is placed as a liberal arts elective. English path is determined by ACT/SAT writing scores or the English Placement Exercise (EPE).

Catalog Year: 18/19 
Total Credits: 127

Total credits: 127:   First Year Experience=1;   Foundations=3;   Major=60;   Liberal Arts=57;   General Elective=6