Build a better mousetrap? Build a better concept.
Advertising is made of ideas: a well-developed concept makes brands memorable and takes hold in the popular imagination. Advertising strategies seek to persuade, but the really good ones inspire. Art Directors create long-lasting imagery with impact, stirring emotion and influencing cultural change.
In Advertising: Design at CCS, you’ll learn to devise advertising strategies — based on research and consumer insights — that integrate digital and social media, content creation and user experience, print and television and study how innovative approaches to persuasion (viral and guerrilla marketing) have redefined the playing field. You’ll partner in teams with copywriters to simulate the structure and demands of real-world advertising environments and start building a professional portfolio from day one.
What Sets Us Apart?
Although much of advertising revolves around reaching a target market and being able to sell a product through a variety of tactics, it also requires extremely high-level design ability. At CCS you will learn design from some of the greatest art directors in the world.
CCS employs faculty directly from the advertising industry that surrounds our campus. The Advertising department’s faculty comprises working art directors, creative directors, copywriters, producers, directors, agency principals and more. Their industry knowledge and experience offer direct connections to internships and future career opportunities.
Digital, Social and New Media Curriculum
Advertising isn’t just about coming up with a new ad campaign for a Fortune 500 company, it’s also about being able to communicate with multiple audiences in all marketing avenues, including social networks, online advertising and all digital engagements. This knowledge will provide you with the ability to strategize and design immersive user experiences for current and emerging technologies.
The Creative Group
Weiden + Kennedy
Young & Rubicam
McKesson Pharmacy Systems
Ogilvy & Mather
Pandora Outside the Box
Pure Energy Advertising
Goodby, Silverstein & Partners
JWT Team Detroit
20th Century Fox
Brogan & Partners
Crispin Porter + Bogusky
Daniel Brian & Associates