Advertising Design

Advertising Design Curriculum

Advertising Design students enrolling at CCS will be required to own or purchase a laptop computer for their studies.

Freshman Year

First Semester = 15-16 credit hours
EarnedCourse #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 101Foundation Drawing I3
DFN 1172D Design3
DFN 119Digital Fundamentals3
DGD 151Typography I3
DEN 108The Art of Argumentation3
Second Semester = 15 credit hours
EarnedCourse #Course TitleCredits
DFN 112Drawing II: Visualization3
DFN 1183D Design3
DGD 152Typography II3
DAD 110Advertising Design and Typography3
DFS 101Introduction to Interdisciplinary Study3

Sophomore Year

Third Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
DFN 1163D Techniques3
DAD 234Sophomore Advertising Studio I3
ChooseDPH 111Photo Practice: From Halide to Pixel3
OneDPH 155Digital Imaging for Photographers
DMA 125Introduction to Digital Filmmaking3
DAH 200Art & Culture: Ages of Discovery3
DEN 239Survey of World Literature3
Fourth Semester = 18 Credit Hours
EarnedCourse #Course TitleCredits
DAD 235Sophomore Advertising Studio II3
DAD 265Introduction to Digital Advertising3
DAD 283Marketing & Media3
ChooseDAH 201Visual Narration: Asia3
OneVisual Narration: Africa/America
DAS 213Business Practices3
DVC 200Concepts & Methods of Visual Culture3

Junior Year

Fifth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 321Junior Advertising Studio I3
DAD 250Introduction to Copywriting3
DAD - - -Advertising Design Elective3
DAH 341History of Modern Design3
DNS 300Natural Science 3
Sixth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 322Junior Advertising Studio II3
DAD 365Digital Advertising I3
DAD - - -Advertising Design Elective3
ChooseDAH 361History of Advertising 3
OneDLE ---Liberal Arts Elective
D- - - - -Elective 3

Senior Year

Seventh Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 421Senior Advertising Studio I3
DAD 433Television Commercial Production3
DLE ---Liberal Arts Elective3
DLE ---Liberal Arts Elective 3
ChooseDAH 400Art History 3
OneDVC 400Visual Culture Elective
Eighth Semester = 15 Credit Hours
EarnedCourse #Course TitleCredits
DAD 422Senior Advertising Studio II3
DAD 460Senior Portfolio Studio3
DAD - - -Advertising Design Elective3
DET BY PATH*DEN 107Writing Workshop3
DLE ---Liberal Arts Elective
D- - - - -Elective 3
DEN 107 is placed as a liberal arts elective. English path is determined by ACT/SAT writing scores or the English Placement Exercise (EPE).
Catalog Year 18/19 Total Credits      126-127*
Total credits: 127:   First Year Experience=1;   Foundations=18;   Major=60;   Liberal Arts=42;   General Elective=6

Advertising Design Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:

  1. Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
  2. Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
  3. Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
  4. Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
  5. Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
  6. Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.