Advertising Design Curriculum
Advertising Design students enrolling at CCS will be required to own or purchase a laptop computer for their studies.
First Semester = 15-16 credit hours
| SLP 007 | CCS First Year Experience | 1 |
| DFN 101 | Foundation Drawing I | 3 |
| DFN 117 | 2D Design | 3 |
| DFN 119 | Digital Techniques | 3 |
| DAD 110 | Advertising Design & Typography | 3 |
| *DEN 107 | Composition I | 3 |
| DLE --- | General Education Elective |
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*DEN 107 is placed as a Gen Ed elective. English path Is determined by High School English scores or the English Placement Exercise (EPE)
DEN 107 and DLE --- Determined by Path
Second Semester = 15 credit hours
| DFN 112 | Drawing II: Visualization | 3 |
| DFN 118 | 3D Design | 3 |
| DAD 120 | Concepts & Processes | 3 |
| DAD 122 | Motion Techniques | 3 |
| DEN 106 | Composition II | 3 |
Third Semester = 18 Credit Hours
| DFN 116 | 3D Techniques | 3 |
| DAD 235 | Concepts and Campaign | 3 |
| DAD 250 | Introduction to Copywriting | 3 |
| DAD 283 | Marketing & Media | 3 | |
| DAH 200 | Western Art History/Visual Culture | 3 |
| DFS 101 | Introduction to Interdisciplinary Study | 3 |
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Fourth Semester = 18 Credit Hours
| DAD 287 | Media & Experience | 3 |
| Choose | DAD 266 | App Happy | 3 |
| One | DAD 155 | Copy Styles | |
| DAH 221 | Commercial Concepts & Production | 3 |
| Choose | DAH 201 | Visual Narration Asia | 3 |
| One | | Visual Narration Africa/America | |
| DAS 213 | Business Practices | 3 |
| DEN 239 | Survey of World Literature | 3 |
Fifth Semester = 15 Credit Hours
| DAD 321 | Commercial Techniques & Production | 3 |
| Choose | DAD 365 | Digital Narrative | 3 |
| Emphasis | DAD - - - | Advertising Design Elective | |
| Choose | DAH 341 | History of Modern Design | 3 |
| One | DLE --- | General Education Elective | |
| DVC 200 | Concepts & Methods of Visual Culture | 3 |
Sixth Semester = 15 Credit Hours
| DAD 322 | Integrated Campaigns | 3 |
| Choose | DAD 366 | Experiential Media | 3 |
| Emphasis | DAD 355 | Copywriting for Web |
| DAD --- | Advertising Design Elective | 3 | |
| DAH 361 | History of Advertising | 3 |
| D- - - - - | Elective | 3 |
Seventh Semester = 15 Credit Hours
| DAD 421 | Portfolio Lab I | 3 |
| Choose | DAD 443 | Content Creation | 3 |
| One | DAD 360 | Social Media | |
| DNS 300 | Natural Science | 3 |
| DLE --- | General Education Elective | 3 |
| Choose | DAH** --- | Art History | 3 |
| One | DVC** --- | Visual Culture Elective | |
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**DAH/DVC must be taken at the 200 level or higher
Eighth Semester = 15 Credit Hours
| DAD 422 | Portfolio Lab II | 3 |
| DAD 460 | Thesis Studio | 3 |
| DAD - - - | Advertising Design Elective | 3 |
| DLE --- | General Education Elective | 3 | |
| D- - - - - | Elective | 3 | | | | | | | |
| Catalog Year 20/21 |
Total Credits |
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126-127* |
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| Total credits: 127: First Year Experience=1; Foundations=18; Major=60; Gen Ed=42; Elective=6 |
Advertising Emphasis
| DAD 266 | App Happy |
| DAD 365 | Digital Narrative |
| DAD 366 | Experiential Media |
| DAD 434 | Content Creation |
Copywriting Emphasis
| DAD 155 | Copy Styles |
| DAD 350 | Copywriting for Television & Radio |
| DAD 355 | Copywriting for Web |
| DAD 360 | Social Media |
Advertising Design Program Learning Outcomes (PLO)
Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:
- Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
- Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
- Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
- Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
- Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
- Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.
