Advertising Design Curriculum
Advertising Design students enrolling at CCS will be required to own or purchase a laptop computer for their studies.
First Semester = 15-16 credit hours
| SLP 007 | CCS First Year Experience | 1 |
| DFN 101 | Foundation Drawing I | 3 |
| DFN 117 | 2D Design | 3 |
| DFN 119 | Digital Fundamentals | 3 |
| DGD 151 | Typography I | 3 |
| DEN 108 | The Art of Argumentation | 3 |
Second Semester = 15 credit hours
| DFN 112 | Drawing II: Visualization | 3 |
| DFN 118 | 3D Design | 3 |
| DGD 152 | Typography II | 3 |
| DAD 110 | Advertising Design and Typography | 3 |
| DFS 101 | Introduction to Interdisciplinary Study | 3 |
Third Semester = 18 Credit Hours
| DFN 116 | 3D Techniques | 3 |
| DAD 234 | Sophomore Advertising Studio I | 3 |
| Choose | DPH 111 | Photo Practice: From Halide to Pixel | 3 |
| One | DPH 155 | Digital Imaging for Photographers | |
| DMA 125 | Introduction to Digital Filmmaking | 3 |
| DAH 200 | Art & Culture: Ages of Discovery | 3 |
| DEN 239 | Survey of World Literature | 3 |
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Fourth Semester = 18 Credit Hours
| DAD 235 | Sophomore Advertising Studio II | 3 |
| DAD 265 | Introduction to Digital Advertising | 3 |
| DAD 283 | Marketing & Media | 3 |
| Choose | DAH 201 | Visual Narration: Asia | 3 |
| One | | Visual Narration: Africa/America | |
| DAS 213 | Business Practices | 3 |
| DVC 200 | Concepts & Methods of Visual Culture | 3 |
Fifth Semester = 15 Credit Hours
| DAD 321 | Junior Advertising Studio I | 3 |
| DAD 250 | Introduction to Copywriting | 3 |
| DAD - - - | Advertising Design Elective | 3 |
| DAH 341 | History of Modern Design | 3 |
| DNS 300 | Natural Science | 3 |
Sixth Semester = 15 Credit Hours
| DAD 322 | Junior Advertising Studio II | 3 |
| DAD 365 | Digital Advertising I | 3 |
| DAD - - - | Advertising Design Elective | 3 |
| Choose | DAH 361 | History of Advertising | 3 |
| One | DLE --- | Liberal Arts Elective | |
| D- - - - - | Elective | 3 |
Seventh Semester = 15 Credit Hours
| DAD 421 | Senior Advertising Studio I | 3 |
| DAD 433 | Television Commercial Production | 3 |
| DLE --- | Liberal Arts Elective | 3 |
| DLE --- | Liberal Arts Elective | 3 |
| Choose | DAH 400 | Art History | 3 |
| One | DVC 400 | Visual Culture Elective | |
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Eighth Semester = 15 Credit Hours
| DAD 422 | Senior Advertising Studio II | 3 |
| DAD 460 | Senior Portfolio Studio | 3 |
| DAD - - - | Advertising Design Elective | 3 |
| DET BY PATH* | DEN 107 | Writing Workshop | 3 |
| DLE --- | Liberal Arts Elective | |
| D- - - - - | Elective | 3 |
| DEN 107 is placed as a liberal arts elective. English path is determined by ACT/SAT writing scores or the English Placement Exercise (EPE). | | | | | | | | |
| Catalog Year 18/19 |
Total Credits |
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126-127* |
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| Total credits: 127: First Year Experience=1; Foundations=18; Major=60; Liberal Arts=42; General Elective=6 |
Advertising Design Program Learning Outcomes (PLO)
Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:
- Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
- Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
- Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
- Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
- Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
- Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.
