Minor in Creative Entrepreneurship

Liberal arts students sitting around a table in a classroom

Even the best artist or designer needs to know the business behind their craft.

The Minor in Creative Entrepreneurship provides students of art and design, the business skill set necessary to successfully launch a small business venture. It concentrates on foundational skills as well as branding, marketing, and financial management. Students investigate and analyze emerging new markets related to the fields of art and design. The minor engages the student in research evaluation and sound application of best practices in design thinking. Students create a viable, detailed business plan. Finally, students collaborate with peers and business professionals in the spirit of collegial sharing and engage in business practicum opportunities.

Curriculum

Students are required to complete five courses at CCS to receive the Minor in Creative Entrepreneurship. These courses may count toward their required liberal arts electives or general electives, allowing them to complete their major and the minor within the 126-127 credits required to graduate. Some courses are taught as in-person lecture courses, while others are taught as a hybrid course, meaning that a portion of the course will be in the classroom and a portion will be online. The courses run on a 15-week schedule.

The following courses make up the Business Minor:

This course prepares students to function as professional artists and/or designers. It provides an introduction to contemporary business theories, trend analysis, and branding techniques and practices. As well, students learn and use basic project management principles, project costing models, and the elements of business plan design.
(Prerequisite(s): DEN 108, DFS 100)

This course prepares students to connect their creative practice with prospective customers and clients through the study of contemporary marketing techniques. The course builds on knowledge gained in DAS-213 Business Practices to deepen student understanding of fundamental business concepts and methods.  
(Prerequisite: Business Practices)

This course instructs students in principles of financial management specifically related to the needs of artists and designers. It builds on knowledge gained in DAS-213 Business Practices to deepen student understanding of fundamental business concepts and methods. Through coursework and practice, students develop a set of skills and tools relevant to operating a small or growing start-up company, working in an independent freelance practice, or working in a corporate design studio or other creative environment.  (Prerequisite Business Practices)

This course is offered for students enrolled in the CCS Minor in Creative Entrepreneurship. It is taught as a cohort and is followed by the final capstone business class, DAS 485. After successfully completing these two capstone courses, students are prepared as entrepreneurial thought and action leaders and have been trained to launch their own creative industry venture. Students are first introduced to different organizational structures including leadership, cultural, and behavioral options, and select those most compatible with their mission and values. Using research, students evaluate their venture’s competitive landscape and then create and defend their strategic brand platform, brand name, product/service offerings, and core customer base. This leads to the creation of behaviorally motivating brand content, applied to an integrated set of customer attraction, conversion, retention, and sales programs. Students also learn to refine their soft skills, including engaging, listening, and selling. This course culminates with students’ intensive interaction with actual business owners and creative industry experts in formal presentations.

Pre-Launch Essentials for Creative Entrepreneurship is offered during the winter semester to students completing the Minor in Creative Entrepreneurship.  Students focus on operational and oversight aspects of their venture including studying, selecting, and integrating information analysis and business software into a customized enterprise reporting platform. Accounting information, project management, and team communication, customer acquisition and retention, and enterprise resource planning are also considerations. Interpersonal skills training includes internal team and business partner management, customer service and business development, and sales/ presentation training.  To maximize experiential learning, students secure a mini internship with an appropriate entity.  As needed, Design Core Detroit will help through their business network. This course can be used for Liberal Arts or General Elective credit.