College for Creative Studies I Advertising: Design
Choosing to double-major in graphic design and advertising has been one of the secrets to Kayu Tai’s success in the advertising industry. The Annual Creativity Award winner is an interactive art director at iCrossing, global digital marketing agency in Chicago.
“Advertising may be commercialized, but the way we craft things and the concepts behind our work is artistic,” said Tai. “I strongly urge students majoring in graphic design to consider taking a few advertising courses to expand their conceptual process. Likewise, students majoring in advertising should study graphic design. Strong design skills have been the biggest advantage for me in the professional advertising world.
Tai recently returned from Korea to pitch her agency’s ideas to a potential new client.
“We were up against four agencies from all over the world,” she said. “I’m extremely proud to announce we landed it! This is the largest account my current company has ever acquired.”
Prior her job with iCrossing, Tai worked at DraftFCB, Campbell Ewald and SPARK! Communications. Some of her past clients include Sharpie, KFC, Motorola, Jack Daniels, Prismacolor, Kmart, Herradura Tequila, USPS, OnStar, General Motors, Carhartt, U of M Health System, Beaumont Hospital and the Detroit Institute of Arts.
“I chose this career because I knew every day would be exciting and new,” Tai said. “My work is always evolving, and it keeps me up-to-date with the world. It’s exciting to know I’m playing a role in creating the future and how people will interact with advertising.”