College for Creative Studies: Photography

'10

Ally Lindsay

The French Fry

Founder

After graduation, Ally Lindsay (‘10, Photography) spent years chasing street fashion at sweltering summer and frigid winter fashion week shows in New York and Paris.

“Documenting street style was fun,” says Lindsay, whose fashion Tumblr once attracted 10,000 followers in a single day. “But it was a toxic environment — with the pressures for models to be perfect, the attendees in their freshly pressed clothes and the caviar and champagne events catered by the most sought-after chefs; All I wanted was to be comfortable and eat french fries.”

Inspired by the idea, Lindsay designed a french fry logo and printed it on hundreds of silver matchbooks with her phone number. It made no sense, says Lindsay now, but she passed them out at fashion week, intrigued clients, and began to field calls.

Today, you’ll find Lindsay in her new live-work loft in Philadelphia’s historic Sewing Factory. She’s sporting black leggings with silver sparkles and an oversized yellow sweater as she assembles props — fresh ruby red grapefruits, small acrylic cubes and various textures and colors of glitter — for this week’s photo shoot in New York City.

As founder and director of The French Fry, her creative studio, Lindsay produces digital content — staged photos and stop-motion animations — for brands like Katy Perry, Bare Minerals, SmartWater, Juicy Couture, Peter Thomas Roth, Lola Tampons, Babe Rosé, and others.

Her photos and animations are playful juxtapositions. For Allswell, a mattress company, she developed a stop-motion confetti party. For Katy Perry, she created a stunning photo series that played on the colors, textures and patterns of each shoe.

Lindsay credits CCS mentors who taught her to experiment and have fun.

“Try to shut out the noise about what you think you should be doing — and do what you truly are,” she says. With Instagram, and the digital age we’re in, you’re inundated with images. Use the comparison a little — to inspire and motivate yourself — but never let it be the thief of joy.”