8 Mile gets new look from CCS students

8 Mile winning image

8 Mile winning image
The Eight Mile Boulevard Association is celebrating its 20-year anniversary in 2013 by unveiling a new comprehensive identity system that includes a logo. The identity system is comprised of a website, signage, typeface, stationery and the overall look and feel of the nonprofit which represents 13 municipalities located along the most famous stretch of highway this side of Route 66.

But this new look is not the result of just any identity design re-do. The redesign was part of a class project set up as a competition among student teams in a graphic design class at the College for Creative Studies (CCS) during the fall semester.

“We are proud that our students took part in this socially conscious project. Graphic designers are called upon to provide solutions to problems through an informed design process,” said Chair of the Graphic Design Department Doug Kisor. “Our students actively applied principles that would impact the Eight Mile Boulevard Association positively.”

The winning team was selected in December 2012 and will be working this semester to launch the new identity system in time for a formal unveiling at  the organization’s 20th annual Newsmaker Luncheon  featuring the executives of  Macomb, Oakland and Wayne counties and the Mayor of Detroit in April in Detroit.