But this new look is not the result of just any identity design re-do. The redesign was part of a class project set up as a competition among student teams in a graphic design class at the College for Creative Studies (CCS) during the fall semester.
“We are proud that our students took part in this socially conscious project. Graphic designers are called upon to provide solutions to problems through an informed design process,” said Chair of the Graphic Design Department Doug Kisor. “Our students actively applied principles that would impact the Eight Mile Boulevard Association positively.”
The winning team was selected in December 2012 and will be working this semester to launch the new identity system in time for a formal unveiling at the organization’s 20th annual Newsmaker Luncheon featuring the executives of Macomb, Oakland and Wayne counties and the Mayor of Detroit in April in Detroit.