Cynthia Naughton connected with Green Garage of Detroit for her thesis about amplifying social innovation. Green Garage is a sustainable business incubator that abides by sustainable principles and makes those principles accessible to start ups. By building a website that showcases Green Garage’s practices and combining them with the best sustainability information, Cynthia was able to champion Green Garage’s message while informing others of their efforts. Cynthia built the site around three personas that ranged in sustainability experience. By building personas for each level of information, designers and individuals with different levels of experience are able to incorporate sustainability into their work.
Mar 7 2012