NEWS & EVENTS
CCS and Campbell Ewald Launch Creative Initiative for Detroit Youth
Campbell Ewald (CE) is celebrating its centennial anniversary by working with the College for Creative Studies (CCS) to create CE CITY â?? Creatively Inspiring Talented Youth. Campbell Ewald and CCS are donating the time and talent of their employees with an initiative that underscores a historical commitment to giving back to the community by supporting the next generation of creative talent. â??The vibrant, talented youth of Detroit are the future of the creative industry,â? said Bill Ludwig, chairman and CEO of Campbell Ewald. â??CE CITY will ignite, build and support this new generation of talent by helping them grow and recognize the career and educational opportunities available to them.â? Campbell Ewald has partnered with CCS and YouthVille Detroit, two organizations that share the same passion to cultivate and nurture future creative talent. CE CITY consists of the CE CITY Panel; CE CITY Workshop at the College for Creative Studies; the Mac Shack, a Mac computer lab at YouthVille Detroit; and an annual scholarship to attend the College for Creative Studies. The CE CITY panel, a symposium for high school students to learn about the educational and career opportunities in creative-related fields such as advertising, kicked off the initiative on November 2 at CCSâ??s A. Alfred Taubman Center for Design Education. WDIV-TVâ??s meteorologist Andrew Humphrey moderated the event and panelists shared insights about their experiences in creative industries as well as answered questions from interested Detroit youth. The CE CITY Workshop begins January, 2012 and runs through March. The goal of the workshop is to provide high school students with hand-on learning opportunities and mentoring as they develop creative solutions addressing real marketing challenges. Culminating this initiative will be the granting of a CE CITY Scholarship. This soon to be annual scholarship will be awarded to one talented student so that they may attend CCS for one year. The scholarship is made available through the generous donation of Campbell Ewald and its employees. â??Partnering with Campbell Ewald allows us to bridge the gap between education and real life experience,â? said Mark Zapico, associate professor and chair, College of Creative Studies. â??Our collaborative efforts will allow us to foster student development on a deeper level.â? Campbell Ewald and its employees will also fund The Mac Shack, a Mac lab at YouthVille Detroit that will provide the tools for students to explore creative talent in digital media arts. YouthVille Detroit is an afterschool â??safe spaceâ? for 11-19 year olds. â??The resources and commitment Campbell Ewald has donated supports our mission of developing todayâ??s youth and helping shape Detroitâ??s future,â? said Judith Jackson, President and CEO of YouthVille. â??The new Mac Shack will allow our students to further explore their creative talent in ways that would not have been possible before.â?