Experience Design Professionals Present to a Sold-Out Audience
A sold-out audience of more than 300 industry professionals, faculty and students gathered at the A. Alfred Taubman Center for Design Education on April 14 to experience the inaugural CCS Summit, “Designing Interactive Experiences that Delight and Engage.” Sponsored by Autodesk, Detroit Technology Exchange, Sundberg-Ferar Inc., the Henry ford Innovation Institute and Shinola, the Summit was the first of what CCS Provost Sooshin Choi said will be an annual event exploring cutting-edge topics in art and design.
“By having this Summit annually, it will become natural for people to think about Detroit as a center for a creative future,” Choi said.
The Summit offered a preview of CCS’s new master’s program in Interaction Design, launching in fall 2014.
Seven key players in the field of experience design delivered presentations and real-time interactions, including Tesa Aragones, senior global director at Nike+ Experience Design — Digital Sport; Sheryl Connelly, head of global trends and futuring at Ford Motor Co; Jeff Voris, director of connected experiences, Walt Disney Imagineering; Roland Yu, co-founder of yU+co.[lab]; Mike Jbara, President of ADA, Warner Music Group and CCS’s Dean of Graduate Studies, Joanne Healy.
Lawrence D. Burns, professor of Engineering Practice at the University of Michigan and a consultant at Google, Inc., said that high-quality interactive design comes from understanding your customers deeply enough to excite them.
Mike Jbara, president of the Alternative Distribution Alliance, a division of Warner Music Group, pointed out that in the music industry, interactive design involves reacting quickly
to emerging markets and monitoring how consumers use new technology.