Gordon Bruce is an industrial designer and author of the monograph Eliot Noyes (Phaidon Press, London), which surveys the work of the celebrated Modernist architect / designer for whom he worked for more than a decade. His designs and writings have appeared in numerous magazines, including AXIS, Scientific American, Domus, ID, and Time. Over his thirty-eight years of consulting experience, Bruce has been involved in all aspects of design, from corporate design policies and strategies to overseeing specific research, design, and execution. His clients have included IBM, Samsung, Mobil, Siemens, NASA, Porsche Design, Texas Instruments and many others. For the last twenty years, he has worked extensively in Asia. While living in Seoul, from 1995 to 1999 as Chairman of Product Design for the "Innovative Design Lab of Samsung", he created and ran a unique curriculum to reeducate Samsung's top designers - a program that was championed by Samsung's famous Chairman, Kun-Hee Lee. He works with Lenovo (for over 10 years) and has served as Chairman of their Design Consulting Committee at their Innovative Design Center, in Beijing. He served as the Honorary Consulting Design Chairman for Changhong, the largest TV manufacturer in China, and presently works with other large companies in Asia and Europe. His work is included in the Permanent Design Collection of the Museum of Modern Art, New York, Centre Georges Pompidou, Paris, Smithsonian's National Museum, Washington DC, and the Victoria and Albert Museum, London. He lectures internationally on design and is a critic for schools as well as a regular guest judge for international design competitions such as Red Dot. In his lecture, Bruce will discuss the importance of Eliot Noyes to modern design and also present examples of his own past and current work. Toyota Lectures, funded by a generous endowment gift from Toyota Motor Corporation, occur throughout the year and cover all major areas of design.
Oct 17 2011