Core77 features CCS student's growler design

Urena growler design 

CCS graduating senior Herald Urena noticed a friend carrying a growler of their favorite brew and immediately was interested in how he could improve upon the vessel. Having done research, Urena noticed that today’s growler hasn’t changed significantly for decades, so he set out to come up with a new and improved design.

Calling his new design LOHOCLA, backwards for Alcohol, Urena investigated ergonomics from the point of view of the common user, bartender, waiters and researched user trends and consumption habits at home, in restaurants and pubs. He then decided to ensure that the shape of this growler could also be used as a decanter so it could be used for serving in a pub if the user decided to stay. 

Read about Urena’s project on Core77

Designed and created by DDM Marketing & Communications.