Community Outreach & Engagement


IDSA Pre-Conference Workshops at CCS

Steve Schock HeadshotStephen Schock, 2016 IDSA/CCS Pre-Conference Chair
CCS Professor, Product Design
I am excited to announce the 2016 IDSA Pre-Conference Workshops at The College for Creative Studies. In the spirit of this year’s IDSA International Conference theme “Making Things Happen,” we have organized some of the industry’s best educators and practitioners to share their knowledge and practice in a series of “hands-on” workshops. The programming is rich, diverse and includes experiences related to color branding, service design, conversation modeling, experience mapping, automotive sketching and digital visualization.

As one of the leading design colleges in the world, CCS is excited to host this opportunity with an amazing lineup of design talent and forward thinking practitioners to reflect their commitment to furthering the design conversation.  I and CCS would like to thank IDSA and the many people who have worked to bring these Pre-Conference Workshops to life; and a special thank you to our sponsor Autodesk, who has helped make this pre-conference accessible for everyone. Please join us for all the fun on the August 16th! I look forward to meeting all of you then!


1:00 – 1:30: Bus from Renaissance Center for IDSA conference attendees
1:30 – 2:00: Reception and sign-up at Knight Gallery with lunch
2:00 – 2:30: Welcome and introduction of workshop leaders at GM Auditorium
2:30 – 4:30: Workshops at breakout rooms
4:30 – 5:30: Presentations at GM Auditorium
5:30 - 6:00: Bus to Renaissance Center

IDSA Pre-Conference Workshops at CCS

The College for Creative Studies will be hosting pre-conference workshops prior to this year’s IDSA International Conference in Detroit.

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IDSA Making Things Happen

Learn more and register for the IDSA Making Things Happen Conference, August 17-20.

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Witness Color, Detroit

Workshop Description

In a designer’s hands color is a means for creating emotional connections often by methods of storytelling. Participating in the Witness Color, Detroit Workshop , designers will tell their own color story while attending the 2016 IDSA International Conference: Making Things Happen.

The Witness Detroit, Color Workshop invites participants to research Detroit, it's culture and environment though a personal branded color palette. Creating and selecting colors that characterize Detroit and its values, designers at the workshop will author a narrative in a range of media (both digital and physical) that translate aspects of Detroit culture while maintaining their interests and point of view.

In this three-hour session, designers will create a presentation that combines research, color and storytelling.

  • How to tell your color story
  • Defining your point of view with color
  • Designing beyond seasonal influences, predictions and trends
  • Defining a reason for color selections

Workshop Leaders

Sally Erickson medium
Sally Erickson Wilson: Chair, MFA Color and Materials Design, College for Creative Studies, Detroit USA

Sally joined the College for Creative Studies as the Chair Color & Materials Design MFA Program in 2014.

Sally Erickson Wilson received her MA in Textile Design from the Royal College of Art in London. Formerly a weaver, her interest in color and materials began growing up in a creative household where observation and making were encouraged.

These foundational experiences led to successive stints as Chief Color and Materials designer—first for Fiat and then for Ford Motor Company in England and Michigan—where Erickson Wilson led design teams responsible for color and materials programs.

Sally’s relationship with CCS over ten years as an adjunct faculty member at CCS from 2005 – 2011 where she taught Design Theory and History of Modern Design among other courses.

Kelly Slank 2
Kelly Slank: Adjunct Professor, MFA Color and Materials Design, College for Creative Studies, Detroit USA

There is more to color than meets the eye. Bloomfield Hills design expert Kelly Slank has turned a passion into a thriving profession over the past 22 years. After building her expertise in various aspects of design at brands like Nike Sportswear, Ford Motor Company and General Motors, she was inspired to launch her own color and materials design consulting and trend forecasting business two years ago.

Kelly is an Associate Professor in the Color and Materials Graduate Program at Detroit’s College for Creative Studies, her color and materials consulting arm is based in Bloomfield Hills; Slank Design welcomes a wide range of corporate and individual clients seeking color and design direction. Predicting future trends in color is a skill that Slank said influences everything from fashion apparel and interior, to automotive and product design.

Service Ideation and Prototyping

Workshop Description

This workshop is for participants (professionals and students) interested in learning about structured ideation based on innovation frameworks, for new service propositions and offerings. Additionally the participants will learn how to prototype and communicate these new service ideas.

Who should participate: Those interested in service design & design management.

Materials provided by facilitators: Participants will be given a project brief, worksheets, prototyping materials etc.

Materials that participants should bring: Laptops (preferred not mandatory), phones, creative thinking, enthusiasm, etc.

Workshop agenda:
Part 1- Ideation (introductions and instructions 15 minutes, work session 45 minutes). In the first half they will be using 5 frameworks of innovation and idea generation to come up with new service solutions to an old problem (as given in the brief).

Part 2- Prototyping (instructions 15 minutes, work session 45 minutes)
In the second half the participants will select the best idea. They will be led through 3 different kinds of prototyping methods, which they will use to prototype their wining service idea.

There is no mandatory study material, but participants are encouraged to read this primer on Ten Types of innovations.

Workshop Leader

Hina Shahid
 Hina Shahid: Senior User Experience Consultant | MetLife | NYC USA

Hina Shahid is a multidisciplinary designer with a decade of design experience working in various industries, such as financial services, healthcare, consumer electronics, hospitality, retail and architectural interiors. These days she works at MetLife as a senior research and experience strategist, working at the intersection of research, design and business. She is a board member of IDSA NYC. (Twitter handle @Hinakiduniya)


Modeling Conversations for Better Design Outcomes

Workshop Description

This workshop offers a process for characterizing, capturing, and communicating the conversations that take place, implicitly or explicitly, when human beings use a product or service, or simply engage in cooperative interactions.

Conversation is the basis for all learning and understanding, communication and collaboration. Therefore, designers benefit from the skill of building diagrams of conversation because such models allow them to: clarify their understanding of what people come to need or want, and how people achieve those goals; to communicate their understanding to others; and to collaborate with others in order to evolve goals for their design as well as plans of action to make it.

After a presentation of the building blocks of conversational models, participants will be invited to work individually or in small groups to apply them to projects of personal interest. They will be invited to present their outcomes at the close of the workshop, followed by informal discussions and networking.


  • What is conversation and why is it important to design?
  • How can the conversations inherent in the human use of products and services be captured in a useful model or diagram?
  • When does modeling of conversations make for better, more humane, and ethical design outcomes?

Workshop Leader

Paul Pangaro
Paul Pangaro, Ph.D.: Chair & Associate Professor, MFA Interaction Design, College for Creative Studies, Detroit USA

Paul Pangaro’s career spans research, consulting, startups, and education. He relocated to Detroit in April 2015 to chair the MFA Interaction Design program at CCS. He has taught systems and cybernetics for design at School for Visual Arts, New York, and at Stanford University in Terry Winograd’s Human-Computer Interface program. 

His most recent startup is General Cybernetics, Inc., dedicated to new ways of reading and writing in digital media. He has worked with and within startups in New York and Silicon Valley, in product and technology roles.

His consulting clients including Nokia, Samsung, Intellectual Ventures,, Instituto Itaú Cultural (São Paulo), Ogilvy & Mather, and Poetry Foundation. He has lectured in São Paulo, Paris, Berlin, Vienna, Linz, and in cities in the US. His writing explicates “designing for conversation” from his research and his implementations of software and organizational processes.

Pangaro was awarded a Bachelor of Science in humanities and computer science at MIT. He was hired by Nicholas Negroponte onto the research staff of the MIT Architecture Machine Group, which morphed into the MIT Media Lab. With Gordon Pask as his advisor, he was awarded a Ph.D. in cybernetics from Brunel University in the UK.

Design Roadmapping - An iterative design-driven strategic planning process for professionals

Workshop Description:

A design roadmap is a canvas that allows design teams strategically visualize and map out user experience design elements over time. This new approach creates roadmaps driven by innovations from the perspective of future customers, instead of solely by technology projections. This workshop will introduce the Design Roadmapping concept, frameworks, and steps used to identify anticipated product concepts through a human-centered design approach. There will be the opportunity to form teams of 3-4 with fellow professionals, educators, and students to create example Design Roadmaps on a topic either provided by the instructor or by workshop participants. Participants can expect to learn a hands-on rapid roadmap prototyping process that is well aligned with IDSA conference's theme. The workshop will utilize tangible games, as well as digital templates and worksheets for immersive, group-based learning.

Session 1- Workshop (1.5-2 hours)
This session provides a hands-on design roadmapping workshop. Teams of 3-4 professionals, educators, and students will be formed to create the example Design Roadmap by following guided steps on the topic that is either provided by an instructor or brought in by workshop participants.

Session 2 - Presentation (0.5 hours)
This session introduce design roadmapping case studies from high-tech companies. We will show research results from 40 interviews of designers, engineers, and product managers from San Francisco Bay Area consumer product companies as well as challenges and opportunities in current roadmapping processes

Workshop Leader

Euiyoung Kim
Euiyoung Kim: Researcher, Berkeley Institute of Design, UC Berkeley, Department of Mechanical Engineering, University of California, Berkeley USA

Euiyoung is finishing his Ph.D. Dissertation on the topic of Design Roadmapping at UC Berkeley and continuing his work with BiD (Berkeley Institute of Design) and Jacobs Institute for Design Innovation on campus. Prior to joining UC Berkeley, he worked in the consumer electronics industry for many years as a product manager, design business consultant, and researcher for several firms, including Samsung Research America San Francisco Office and Samsung Electronics Headquarters Korea. He holds a Master’s degree in Engineering Design Innovation from Northwestern University. His current research focuses on design roadmapping, human-centered design, product design, and new product development. He is a recipient of two Best Paper Awards from ICED (International Conference on Engineering Design) in 2013 and 2015, and a fellow of 2015 Summer Institute for Preparing Future Faculty, UC Berkeley.

Automotive Sketching Workshop

Workshop Description

This pre conference workshop will allow participants to learn quick automotive sketch techniques and sketch along with a professional automotive designer. Participants will be mentored in basic automotive sketching, rapid visualization techniques, proportional studies and theme exploration. Learn the fundamentals of gestural sketching for exterior automotive concepts in the historic Alfred E, Taubman Center for Design Education, location of the first General Motors automotive design studio and home of the internationally renowned CCS Automotive Design Department.  Participants of this 2 hour workshop will also receive a tour of the award winning CCS automotive design department and RP model shop.

Workshop Leader

Erik Tuft
Erik Tuft: Assistant Professor of Product Design, College for Creative Studies, Detroit USA

Assistant Professor Erik Tuft has a diverse professional background in both Product and Transportation design. Tuft has lived and worked in Germany, Ireland, and USA. So far Tuft has more than thirty designs go to market, most of which are still in production. Some of the products he has worked on include the Lincoln MKC, Ford Mustang, Bosch Bulldog Hamerdrill, and Line Freestyle ski bindings. Assistant Professor Tuft currently teaches Product Design full time at CCS and continues to design as a consultant.

Fusion 360 Team Challenge: Co-create with Fusion 360 through a ‘concept to design solution’ hands-on workshop addressing wicked social impact problem – access to clean drinking water

Workshop Description

Join this pre-conference workshop and experience working with professionals from Boston’s Essential Design firm in solving an impact design problem using cutting edge digital visualization and prototyping tools. Teams will work with a professional modelers and designers to visualize the solutions and educate participants in the capabilities of the software (Fusion360) while freeing them up to collectively design.


Climate Change is disrupting weather patterns so that rainfall is getting increasingly unpredictable, swinging between extreme drought to devastating floods. This is a worldwide phenomenon that scientists warn is only going to increase. We have to find ways as individuals, as families, as neighborhoods, and communities and countries to gather, use and store rain water when we receive it.

Unfortunately, with the dramatic increase in atmospheric pollutants and their global movements, rain water is not uniform in its purity, varying from pristine to polluted, often changing in purity the same location from hour to hour. A recent breakthrough purification device called PureSponge is good news. PureSponge metrics (rate of water flow, temperature, purity, acidity, level of common nutrients, oxygen level, bacteria, any spikes in toxins such as ammonia, metals, mercury) and can transmit by Bluetooth up to 10 feet. 

The Design Problem

Your challenge is to propose disruptive and creative design solution/s for domestic use utilizing the PureSponge filter. You are encouraged to think of solutions that embrace physical as well digital, and are sensitive to both carbon ecologies and information ecologies. The best solutions will be persuasive, consider the needs of many stakeholders and take a long view. Exceptional solutions might even propose ways to reverse current damage to environment.

You have been given a Fusion 360 model of PureSponge including details of the filter and the data collection unit.

The Workshop Structure

  1. Five teams of 5 members working collaboratively to co-create a comprehensive design solution.
  2. A 3-minute presentation by one of the team members. (Time limit is a hard limit & a workshop requirement) describing the CAD visualized solution in use
  3. An image or a 15-second video describing your solution posted to Instagram tagged with these two hashtags:
  4. Outline for a student design competition based on the same issue that utilizes the water filter. The intent is to float the idea of using this issue to inspire a studio project in industrial design curriculum as well as the potential of capstone project in engineering.

Workshop Timeline

2:00 – 2:30 – Welcome and introduction of leaders at GM Auditorium

2:30 – 4:30 – Workshops in separate breakout rooms. The five teams will have their own area to work in with ideation, discussion and collaboration infrastructure. Sketching material, large tear off pads, markers and access to workstations with FUSION360 and a student expert to help with 3D visualization.

4:30 – 5:30 – Workshop presentations - 11th floor GM Auditorium
Each team will have a 3:00 minute long slot to present their idea. It will have to be a self-running presentation with voice over narration. The student expert will help with this presentation as well.

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Workshop Leaders

Rory McGarry: Essential Design Inc., Boston, MA USA

Rory McGarry is an accomplished Senior Design practitioner experienced at linking technology with design intent.  Inspired by people, forms, materials and complex problems, he has developed award-winning products for leading global consumer brands.

McGarry has extensive international experience shaping product artifacts and experiences with a deep understanding of brand
and user. Before joining Essential Design in Boston, USA, he spent 10 years working at Braun Design in Kronberg im Taunus, Germany and three years at Design Partners in Dublin, Ireland. He has delivered successful product solutions and experiences for companies such as Braun, Oral-B, Procter & Gamble, Olay, Gillette, Logitech, Honeywell, ITW, and Philip Morris International. McGarry studied Industrial Design at the Ontario College of Art and Design University in Toronto, Canada.


Sunand Bhattacharya
Sunand Bhattacharya:  Autodesk, Inc., Boston, MA USA

As part of the Autodesk Education Experience Group, Sunand Bhattacharya manages its Learning Futures team. In this role, he is responsible for the strategy, management and evangelization of Autodesk’s future influence advocacy in Autodesk’s global academic markets.  He specializes in the application of design and interactive learning techniques for innovative and immersive education.

Prior to Autodesk, Sunand was the principal and co-founding partner of Arjuna Learning Designs LLC., a firm specializing in the creation of interactive learning objects to enhance quality of teaching and learning for name brand publishing houses.  He is also a tenured professor of industrial design, and has held executive positions at, Southern Illinois University at Carbondale.  Sunand is a recipient of the Innovative Excellence in Teaching, Learning, and Technology award from The International Conference on College Teaching and Learning.

Sunand is a graduate in Industrial Design from the National Institute of Design (NID) in India and holds his terminal graduate degree in Industrial Design and Human Factors from The Ohio State University.