Communication Design (Graphic Design)


Chad Reichert


MFA, Minneapolis College of Art and Design
BSFA, Valparaiso University

Research Interests:

Typography; Type Design; Branding; Motion Design, Design Theory, Process and Methods; Graphic Design History

Professional Experience:

Chad Reichert is proprietor of spirit3design, a design studio excelling in creative problem-solving, dynamic story-telling and design thinking. Partial list of clients include Ann Arbor Christian School, The Ravens Club, Sun & Snow and Suffering to Feed People.

Chad has lectured nationally and abroad on topics including typography, motion design and design education. His work has been recognized by AIGA, ACD and CASE. He was contributor to the book "Teaching Motion Design" edited by Steven Heller and a curator of two international graphic design exhibitions: "Revolution:Evolution" and "Bleed, Lead, Kern".

Chad was President of AIGA Detroit, the Professional Association for Design. In that capacity he created opportunities to celebrate the rich heritage of Michigan graphic design and increase awareness of that tradition regionally and nationally. He was also Co-founder and Design Director of Kaya Foundation, a non-profit organization committed to preserving tropical rain forests thru innovative relief strategies that benefit the poor.

Significant Publications/Presentations/Exhibitions:

•2019 Motion Design Education Summit: Paper/Presentation – Wellington, NZ
•2017 Typeforce 8: Exhibition Participant – Chicago, IL
•2015 Typecon Type & Design Education Forum: Presenter – Denver, CO
•2015 The Society of Typographic Arts Designer Weekend: Presenter – Chicago, IL
•2014 Revolution:Evolution International Graphic Design Exhibition: Curator – Detroit, MI
•2013 Facing Forward: AIGA at 100 : Exhibition Participant – New York, NY
•2013 Drake University Department of Art and Design: Visiting Designer and Workshop Leader – Des Moines, IA
•2011 University of Arizona Graphic Design Department: Visiting Lecturer – Tucson, AZ
•2010 AIGA National Leadership Retreat: Presenter – Chattanooga, TN