Color & Materials Design


Dr. Michael Levens

Adjunct Faculty

Post-doc, Tulane University
PhD, Capella University
MBA, Bond University
BSMS, Kettering University

Research Interests:

Dr. Levens’ research has been grant funded in the United States and European Union and is focused on affluent consumer behavior and non-traditional bundling strategies. Dr. Levens has conducted more than 100 research projects throughout the world and has presented his research at conferences hosted by the American Marketing Association, Advertising Research Foundation, Association of Marketing Theory and Practice, Atlantic Marketing Association, Automotive Market Research Council, and the Canadian Marketing Association.

Professional Experience:

Dr. Levens is Chair and Professor of Marketing at Walsh College and author of Marketing: Defined, Explained, Applied, a marketing textbook adopted by over 180 colleges and universities, now in its 3rd edition published by Pearson. Prior to his current position Dr. Levens held an appointment to the Postdoctoral Marketing Faculty at the A. B. Freeman School of Business at Tulane University and served as interim Chief Academic Officer and Executive Vice President at Walsh College. He also served as Chair of Undergraduate Business Programs at Walsh College, Administer of Research and Innovation at OnStar and Brand Manager at SAAB. Dr. Levens has extensive global experience working in 35 countries on five continents and also has award-winning entrepreneurial experience with a business start-up, receiving Global 1st Runner-up recognition in the 1996 International Entrepreneurial Challenge (MOOT CORP®).

Significant Publications/Presentations/Exhibitions:

Levens, M. (2019). Enhancing the Value of Lifestyle Bundles. Economics and Culture, 16(1), 1-7. 
Levens, M. (2017). The Influence of Organic Product Classification on Charitable Contributions Embedded in Retail Prices. Economics and Culture, 14(1), 31-40. 
Levens, M. (2016). Marketing: Defined, Explained, Applied, 3rd edition. Upper Saddle River, NJ: Prentice Hall.
Levens, M. (2015). The effect of advertising on brand measures in a low involvement category. Economics and Culture, 11(1), 22-36.
Levens, M. (2014). Considering advertising models through an autopoietic lens. Economics and Culture, 10(1), 61-74.
Levens, M. (2014). The influence of academic research on industry practice when developing multi-country market segmentation methodologies. Economics and Culture, 10(1), 75-102.
Levens, M. (2013). Brand evaluation across age cohorts and ethnic groups: Convergence in the youth segment? Atlantic Marketing Journal, 2(1), 110-123. 
Levens, M. (2012). Marketing to age cohorts and ethnic groups: A nexus in the youth segment? Atlantic Marketing Association, Williamsburg, VA.