College for Creative Studies: Copywriting
Ty Damon II is interested in cultural anthropology and research on consumer behavior and thinking such as: brand preference, cognitive dissonance and choice, the influence of social networks, semiotics, media consumption and interaction, and game theory.
Damon is a fourth-generation advertising professional with over 38 years of experience in marketing communications. In fact, he was prepping cars for photo shoots before he could drive them. At his father’s boutique creative agency, Ty Damon Inc., Damon rose from Matte Rat to VP, Creative Producer. From 1988 to 1999, he was Executive Vice President, Managing Director at Campbell-Ewald working on Chevrolet and a wide variety of accounts. With the 1999 creation of GM R*Works (eventually merged with Jack Morton), Damon was President of the newly-formed IPG agency that managed and produced GM’s regional promotions, events and sponsorships. Damon has counseled virtually every GM business unit and brand in the United States, plus Chevrolet Global. He retired from Jack Morton as Executive Director in 2015. He sits on the boards of philanthropic organizations that serve the disabled community and is a life-long member of the National Ski Patrol.
Over the years, Damon has been involved in many innovations in the marketing arts such as the rise of the full-service creative boutique agency, the transition from analog photography and retouching to digital, consumer analytics to predict purchase behavior, GM’s first online consumer product information site (pre-www), Chevrolet’s first interactive product CD-ROM, the first GM dealership catalogs completely developed utilizing electronic desktop publishing, the establishment of GM’s digital asset management system, and the creation of the GM IMPACT system for sponsorship evaluation, measurement and predictive analytics.
Damon has been involved in many successful marketing campaigns that have been recognized in industry journals and have won a variety of industry awards such as: Adcraft Club Award of Excellence; multiple Caddy Awards; multiple Alpha Awards; IPG Golden Spurs Award; Golden Ink Award; Target Direct Marketing Award; I.A.A.A. Interactive Marketing Award; EX Experiential Marketing Award; multiple Jack Awards; and the London International Award.