Transportation Design


Sooshin Choi

Provost & Vice President for Academic Affairs; Professor of Design

An internationally renowned educator and design professional, Choi joined the College for Creative Studies from the University of Cincinnati where he has been Director of the School of Design since 2010 and Professor of Industrial Design since 2003.

Choi’s design experience spans multiple industries and nearly three decades. For 18 years, he worked as an automotive designer for Korean manufacturers GM: Daewoo Motors and Kia Motors where he designed passenger cars, vans, trucks, buses and minivans. Many of his later car designs, developed for Korean, European and US markets, can still be seen on the road: the sub-compact Kia Sephia; the first and second generations of the Kia Sedona; and the Kia Sportage, one of the world’s first sport utility vehicles.

At Fursys and Iloom, Choi led teams of designers and engineers to develop furniture for offices and public spaces. As the first director of industrial design at DEKA Research and Development, he oversaw the next generation of such innovative products as the iBOT Mobility System, a powered wheelchair with integrated features not found in other motorized chairs.

Choi’s designs have received numerous accolades, including iF Hannover Product Design and Ecology Design Awards, Japanese G-Mark and the Grand Prize of Korean Industrial Design Award. He holds 47 design patents and three utility patents for his automotive and furniture designs.

He designed future creative professionals for a decade at the University of Cincinnati’s highly regarded School of Design, teaching industrial design studios, theory of industrial design and a universal design seminar. He established Designnovation Studio, which allows students from diverse disciplines and various levels to work on innovative projects with industry partners. Choi also conducted design research in collaboration with major corporations, such as P&G, LG Electronics, Samsung Electronics, Hyundai Motors, Boeing, GE Appliances, Crown Equipment and Mead Westvaco.

Choi serves the design community in various capacities; he is a member of the Korea Industrial Designers Association (KIDA), US director of Korea Society of Design Sciences (KSDS), and founder and moderator of Korean Designers in America.

In 2011, Choi was elected Vice President for Education of the Industrial Designers Society of America (IDSA). In this role, he leads the education council in their efforts to develop and support the highest levels of undergraduate and graduate education. Choi oversees the content review, development and management of IDSA publications and events for the industrial design education community. He also promotes IDSA membership among industrial design educators and students.

Serving IDSA as the Education Vice President allows Choi to see the entire horizon of design education in the US and its future opportunities.  As an educator with experiences from Asia and Europe, his biggest goal as the Education VP has been to help US design education gain its competitive edge. In 2014 IDSA named Choi “Educator of the Year.”

Choi holds a Bachelor of Science degree in Industrial Design from Seoul National University of Science and Technology and an MFA in Industrial Design from Hong-Ik University. He also holds a Diploma in Vehicle Design from the Royal College of Art in London and studied at The Ohio State University