BA, Bowling Green State University
Storytelling, film, and music.
Merritt Fritchie is an award-winning Creative Director/Writer with over 25 years of experience in all disciplines of advertising, marketing, digital, and social media. Currently, he is overseeing the ROXOR brand for Mahindra North America. Previously, Merritt has worked on Ford, Chevrolet, Cadillac, Jeep, Dodge, and Ram. His prior roles include Creative Director at Goodby, Silverstein & Partners on Chevy retail, Creative Director at Doner on FCA retail, and the Ram trucks brand. He’s also worked at BBDO, JWT, D’ARCY, and Campbell-Ewald. Although his primary experience is in automotive, he has worked on numerous brands including Valspar, Rocket Mortgage, and Badass Beer. Along the way, he’s won many creative awards including Cannes, Clios, Addys, Effies, and D shows.