Philip McAvoy
Interim Chair
BA, Michigan State University
pmcavoy@collegeforcreativestudies.edu
Social and Digital Storytelling, User Experience (UX) and Voice User Interface (VUI), Artificial Intelligence (AI), Social and Mobile Trends.
Professional Experience
Philip McAvoy is an award winning professor and creative hybrid with more than 25 years of experience in all aspects of advertising, marketing, digital and social media at small and large global agencies. He is currently the interim Chair of Advertising Design at CCS and Chief Creative Officer at P-Mac Labs. His prior roles include freelance/UX lead at agencyQ; Vice President, Creative Director at Carbon Media Group; Creative Director at MXM and New Media Strategies; Digital Creative Director at PUSH22 and BERLINE as well as spending time at many worldwide agencies including BBDO, Campbell-Ewald and Doner. Philip has worked across a wide range of industries from Consumer Products and Entertainment to Automotive and Public Affairs. He has won many creative awards, regionally, nationally, and internationally, including several Addys, D Shows, Effies, Mobiuses and One Shows. His accolades also include recognition for numerous social media and advertising campaigns, and film festival awards.
Significant Publications, Presentations and Exhibitions
Awards: Local Addy Awards, District Addy Awards, Creativity 26, Cynopsis Sports Media Awards, Detroit Caddy Awards, The D Show, PR Newswire Earnies, Effie Awards, Facebook Studio Awards, Folio: Eddies Digital Awards, Gannett Outdoor Creative Challenge, Houston International Film Festival, IAC Awards (Internet Advertising Competition), International Automotive Advertising Awards, IMA Award, London International Advertising Awards, min’s Best of the Web Awards, Mobius Awards, New York International Festival, Pollie Awards, Social Media Icon Awards, Travel Industry Association Odyssey Awards and The Young Ones.
