ADVERTISING DESIGN

Advertising connects people with world-changing ideas and influences culture and society. It’s not just “selling stuff” to consumers. It’s telling creative and inclusive stories that build brands, engage unique and/or diverse target markets, and inspire action and change in the world.

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Jessica Bonello & Johnny Spagnuolo, Adobe Ad Campaign
District 06 Gold District Student ADDY winner & Gold and Best of Show AAF Greater Flint Student ADDY Winner

Vans ad campaign

Dana Glomski and Hannah Stephens
“Customize Your Soul” Vans Campaign; Student ADDY Winner, District 06 AAA Student ADDY Winner, D Show Silver D Award Winner

In CCS’s Advertising Design program, you’ll learn to tell stories and create content for multiple creative communications channels — like social media, video, print, digital, user interaction and experiences, mobile, experiential events and guerilla tactics—to solve problems, influence culture and bring impactful change to life.

To succeed in an industry with ever-changing rules and avenues, you’ll develop a range of tools, from strategic copywriting and storytelling techniques to the audience research and sociological analysis that will broaden your reach and impact.

For Students
Much like in the real world of advertising, our classrooms function in teams. Through collaboration, you’ll gain a true sense of the field so you can hit the ground running, and make a great living, when you graduate.

 

Career Choices
Our graduates go to work as Art Directors, Copywriters, Creative Directors, UX Designers, Content Creators, Social Community Managers, Creative Strategists, Design Directors, Social Media Copywriters, Social Media Art Directors, App/Mobile Designers, Visual Designers, Experience Designers, and more.

CAREER CHOICES

Account Executive
App Designer
Art Director
Brand Manager
Brand Strategist
Copywriter
Creative Director
Design Director
Digital Ad Strategist

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Digital Designer
Graphic Designer
Interaction Designer
Motion Graphics Designer
Producer
Social Content Manager
Social Copywriter
Social Media Graphic Designer
Social Media Manager
TV and Radio Producer
Visual Designer
Web/Mobile Media Designer

Students in Advertising Design have access to everything from camera and sound equipment to studio spaces to lay out their ideas and brainstorm. 

'12

Kristen Beasley

Creative Director
Wunderman

'11

Bruna Camargo

Director of Social Strategy
Lafayette American

'11

Michael Franklin

Creative Director
Ogilvy & Mather

'08

Keriann Griffin

Manager, Product - Advertising
Ford Direct

'11

Lauren Larsen

Senior Copywriter
FCB Chicago

'03

Marisa Lehnert

Creative Director
Fitbit

'13

Brandon Locke

Sr. Creative Director
Apple

'13

Joni Osuga

Sr. Experience Designer
Publicis