Advertising Design Curriculum

Advertising Design students enrolling at CCS will be required to own or purchase a laptop computer for their studies.

First Semester = 15-16 Credit Hours
 Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 135Image Concepts I3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DAD 110Advertising Design & Typography3
DEN 101Composition I3
Second Semester = 15 Credit Hours
Course #Course TitleCredits
DFN 136Image Concepts II3
DFN 1384D Design Studio3
DAD 120Concepts & Processes3
DAD 122Motion Techniques3
DEN 102Composition II3

*DEN 107 is placed as a Gen Ed elective. English path is determined by High School English scores or the English Placement Exercise (EPE).

First Semester = 15-16 Credit Hours
Course #Course TitleCredits
DFN 142Performative Spaces3
DAD 235Concepts and Campaigns3
DAD 250Introduction to Copywriting3
DAD 283Marketing & Media3
DAH 200Western Art History/Visual Culture3
DEN 239Survey of World Literature3
Second Semester = 15 Credit Hours
 Course #Course TitleCredits
DAD 287Media & Experience3
Choose EmphasisDAD 266 App Happy 3
DAD 155Copy Styles3
DAD 221Commercial Concepts & Production3
Choose OneDAH 201 Visual Narration: Asia or Visual Narration: Africa/America3
DAS 213Business Practices3
DLE ---General Education Elective3
First Semester = 15-16 Credit Hours
 Course #Course TitleCredits
DAD 321Commercial Techniques & Production3
Choose EmphasisDAD 365Digital Narrative3
DAD 350Copywriting for Television & Radio
DAD - - -Advertising Design Elective3
Choose OneDAH 341 History of Modern Design3
DLE ---General Education Elective
DVC 200Concepts & Methods of Visual Culture3
Second Semester = 15 Credit Hours
 Course #Course TitleCredits
DAD 322Integrated Campaigns3
Choose EmphasisDAD 366Experiential Media3
DAD 355Copywriting for Digital Media
DAD - - -Advertising Design Elective3
DAH 361 History of Advertising 3
D- - - - -Elective3
First Semester = 15-16 Credit Hours
 Course #Course TitleCredits
DAD 421Portfolio Lab I3
Choose EmphasisDAD 434Content Creation3
DAD 360Social Media
DNS 300Natural Science 3
DLE ---General Education Elective 3
Choose OneDAH** --- DVC** ---Art History or Visual Culture Elective3
**DAH/DVC must be taken at the 200 level or higher
Second Semester = 15 Credit Hours
Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD - - -Advertising Design Elective3
DLE ---General Education Elective 3
D-- ---Elective3

Catalog Year 2 Total Credits 126-127*
Total credits: 127: First Year Experience=1; Foundations=18; Major=60; Gen Ed=42; Elective=6

Advertising Design Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:

Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.

  1. Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
  2. Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
  3. Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
  4. Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
  5. Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.